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Dorcel Awarded Cannes Lions Prize For HandsOff Ad Campaign

By on June 29, 2015

France,- MARC DORCEL has been awarded with 3 prizes by the highest international recognition in the advertising field during the “Cannes Lions”, and this, facing brands such as Procter & Gamble, L’Oréal, Burger King, Uber, Mac Donald’s.

  • GOLD CANNES LIONS USE OF DIGITAL MARKETING category
  • GOLD CANNES LIONS STRATEGY ACQUISITION category
  •  SILVER CANNES LIONS SOCIAL AUDIENCE IN A DIRCET MARKETING CAMPAIGN category

These 3 prizes awarded our #Handsoff campaign that took place at the beginning of the year to promote our website Xillimité.com, created in collaboration with the famous ad agency Marcel (Publicis Group).

As a massive national buzz, #Handsoff had already filled all general public media’s columns as well as all social networks. It is against 194 other campaigns from around the world that #Handsoff has been rewarded 3 prizes.

* Once again this year, the THE DIGITAL HOME OF THE INTERNATIONAL FESTIVAL OF CREATIVITY, aka the famous “cannes lions”, have broken new records. It  is without discussion, the most acknowledged, respected and coveted advertising festival of the ad world.

  • 17 categories (+1 this year)
  • 97 competing countries (+7 than in 2013)
  • 12 000 ad executives in cannes for 1 week
  • 37428 ccompeting campaigns
  • 1 838 french campaigns (+400 than in 2013)

85,000 USD was spent on average by an agency to register campaigns.

dorcel cannes award

 

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