Jade Bawa – Lovehoney

By on May 12, 2017

I had been working in distribution for a while and felt like a change. I joined ABS Holdings in 2015. I was attracted to the industry as it seemed fun and a little bit different to what I was used to – previously I was selling electronic items like Headphones. I joined Lovehoney in 2016, and am now looking after client relationships in Europe, Australia and New Zealand. I’ve loved every minute and have made some incredible friends along the way.

A typical day
I live in the UK – in the South of England, Bournemouth which is near the sea. It’s fantastic to live so close to the sea. It’s a bit of a way from Lovehoney HQ, but due to the nature of what I do I can work remotely.

I manage my day by working around the different time zones I’m in. I tend to start at 7am which is a good time for me to catch up on communication from Australia and New Zealand. Then, as the day progresses I like to get a head start on Europe. I speak to Netherlands, France and Italy. I’ll catch up with my team and then check in with PR and Marketing to see how they can help me and my clients – what promotions do we have coming up, what advertising do we have planned, that kind of thing.

My clients are very creative and enthusiastic about our products so I’m often in conversation with them till late in the day as to what we can do with them in terms of promoting the range. At the moment, everyone is keen to look into displays and POS solutions so I’ll work with our creative teams on bespoke designs too. I’ll catch up with everyone about new product development. I travel to Lovehoney HQ twice a week which is in Bath, another beautiful city. I’ll often check my emails to make sure everything is covered before winding down for the evening.

The most significant influence in my working career was/is
Kate Hodgson-Egan – I knew Kate at ABS. She was a great role model and taught me the ins and outs of this incredibly fast-moving and professional industry.

I’m most proud of
My rapidly expanding French vocabulary. I started to learn at the end of October, which was great timing as last month I was asked to go to Paris for the opening of Passage du Désir on rue Sainte Croix de la Bretonnerie. Passage du Désir is the exclusive stockist in France for our Coco de Mer pleasure products.

One of the most memorable moments was
There are too many to mention. Every trade show I’ve been too has been amazing. But what goes on tour stays on tour.

Last book I read
Fifty Shades Darker – obviously. Research.

Favourite movie/TV show

I wanted to be when I was growing up
I studied law at A Level and wanted to be a Lawyer. I love a good debate.

What would most people not know about me
I used to be a competitive swimmer – I wanted to be an Olympian! I used to start training at 5am and swim for 2 hours every morning before my day started. Once I finished college I’d go back and swim for another 3 hours.

My favourite place
Home (Bournemouth).

When I’m not working I’d rather be doing
As my job involves so much travelling, as soon as I get some downtime it is time for cups of tea and catch ups with people I’m close to.

What I like best about my job
The team I work with at Lovehoney! They are inspiring, funny, always up for talking about new ideas and we all help each other out. Everyone here is so driven.

If I could change one thing
I would be able to juggle my workload with a bit of time travel. Working across so many time zones can be challenging – but that’s why coffee was invented, right?

Jade Bawa – Trade Sales Executive – Lovehoney

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