By on July 29, 2016

ATLANTA, GA, – JOYDIVISION’s introduction to the newest generation of prostate stimulators, XPANDER, receives New Product of the Year (International) honors at the 10th Annual StorErotica Awards. Recognizing excellence in the adult retail community, the 2016 StorErotica Awards laud those in the brick and mortar storefront, distributing, and manufacturing levels.

“We are thrilled to receive this award for XPANDER,” says JOYDIVISION President and CEO Oliver Redschlag. “To have our industry peers recognize the technological advancements in our newest prostate stimulator is a great honor. We greatly appreciate this wonderful recognition – this is our fourth award for XPANDER – and it confirms our successful international presence and dedication to creating innovative offerings for the pleasure products industry.”

XPANDER has, to date, received an Erotix Award, an O Award, and a German Design Award for its groundbreaking technology. It now adds a StorErotica Award to its mantle.

“Thank you, StorErotica, for this honor – it fills us with great pride to be considered among such a very distinguished competition,” says Bianca Kuennecke, Executive Vice President of JOYDIVISION USA. “We, as a company, would not have been as successful as we are without our retailers, distributors, and of course all our customers — they are the reason why our ‘JOYDIVISION’ story is reality.”

Thanks to its unique functionality, allowing it to reduce its size by 50% for safe and simple insertion, and then expanding to full stimulation size, no other product is available on the market like XPANDER. With a perfect balance between prostate, anal and perineum stimulation, XPANDER comes in 3 styles:

• X2 (Sizes S,M,L): The Original XPANDER is the pioneer for prostate stimulators.
• X3 (Sizes M,L): An advanced stimulator, the special pedestal design with grip handle allows for pinpointed stimulation. Its 3-spoke technology also allows for an even more intense experience, all steered by body motion.
• X4+ (Sizes S,M,L): The addition of a vibrating bullet insert provides a next-level sensation to what XPANDER already provides, stimulating the prostate, sphincter, and perineum simultaneously with vibrating waves of pleasure.

Be it used solo, or for an orgasm boost during couples play, XPANDER literally folds and unfolds to provide new worlds of passionate sensation for all men, regardless of sexual orientation.

“The unique XPAND effect is a true innovation to the male prostate stimulator genre of pleasure products,” says Marcus West, JOYDIVISION USA’s Senior VP of Sales and Marketing. “We’re so pleased with the reception by our retail partners both in Europe as well as the United States.”

In over more than 20 years, JOYDIVISION has earned a reputation in the industry for being one of the largest European manufacturers of high-quality pleasure products. With an unmistakable focus on sexual health and couples’ pleasure, the company has been able to maintain its brand’s unique balance of luxury and sex positivity with award-winning German quality, engineering, and design since its launch in 1994. JOYDIVISION now offers over 250 premium lifestyle products, and is a recipient of various international awards for outstanding quality and innovative design, and many loyal customers worldwide.

Along with distribution networks in over 60 countries, JOYDIVISION has also established a fully owned subsidiary in Atlanta, GA, responsible for the North American market.

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