Share Satisfaction Brand by Wholesale Solutions

Wholesale Solutions has been operating since 2012, but we only launched Share Satisfaction in 2020.  We started the brand because in dealing with retailers all over Australasia, we noticed that there was a gap in the market for beautiful, well-made products that wouldn’t break the bank.

What can you tell us about your premises.

Our warehouse is huge, it’s 3500m² and we carry over 45,000 lines. Our systems are bespoke and incredibly efficient – we’re very proud of our high fulfilment rates, which are currently at around 89-92%.

We dropship for about 80 per cent of our customers, which is awesome. We started doing this in 2020 just as Covid lockdowns started. This ensured that our customers could still run their businesses even if they couldn’t open their stores. We’ve continued to do this as it’s been so popular and a number of our customers don’t hold their own inventory, they just dropship through us. It’s seamless.

Sales channels?

We sell to retailers all over Australasia. I have personally visited most of our customers, helped them with sales and marketing promotions and advised them on their merchandising, brand, stock and websites. It’s great to see each of them succeed.

We carry all the main international brands as well as a few new players into the market, and have developed our own brand, Share Satisfaction.

In terms of growth, where do you see yourselves now?

This year has seen some stagnation of growth, as it’s been a tough year for everyone economically. However, I have faith that the market is still strong and we’re hoping that there will be more growth next year.

How is the brand is looking to break into the competitive Australian market?

We believe our products are fresh and innovative. We wanted our toys to be more of a lifestyle purchase. The packaging is gorgeous, and it honestly feels like you’re receiving a gift when you open the box.

We already have Australian retailers on board and want to grow our customer base there. We know that some of our products, such as the O-Pod, are innovative and no-one else is making them yet.

How do you promote and create awareness?

We attend trade shows for our retailers and help them market our ranges.  We have in-house photography that is beautiful and available to all our customers, as well as instore display material and training for retail staff.

We’ve used influencers to promote Share Satisfaction and have received a great deal of press coverage in mainstream media about our products and team.

What percentage of your product do you think is sold online versus in brick and mortar stores?

I would say it’s probably 60:40 in terms of online vs brick and mortar stores.

What can you tell us about working with retailers?

I love working with our retailers. They’re awesome and I really do enjoy getting to know their businesses and requirements, and eventually even helping them grow.

Each one is different, and they all have varying needs.

What are some of your best-selling items?

Kama has been our number one best-selling toy since its launch in 2020. It’s a fantastic product and we’ve worked hard to promote it and build its reputation.

The fact that it delivers every time is amazing! We have over 500 five-star reviews for Kama. 

You have a special line specifically for pelvic floor issues called Eyden.

48% of women in New Zealand and 51% of women in Australia suffer from pelvic wellness issues. It’s very common, but there are limited products in the market to alleviate these issues. 

Eyden was created in conjunction with a pelvic physio to fill that gap. Developed with the user in mind, the Eyden range is designed to be unintimidating and easy to use.

We also partnered with community foundations of NZ to donate $1 from the sale of each product to go to women’s wellness charities. I’m very proud of this range, and it was a real passion project for me.

What about the newest kid on the Share Satisfaction block, the O-Pod?

The O-Pod really is very cool. I can’t wait to distribute it to our retailers in Australia and New Zealand. 

We’ve done the testing with one of our retailers and the product is flying! It’s petite, powerful and oh-so-beautiful. The public love it.

Are there any specific current trends?

Smaller, quieter toys seem to be really popular at the moment. Fantasy and monster dildos are also selling incredibly well, it’s wonderful to see some of the awesome and wild designs that are out there.

It also seems like glass is also making a comeback. So many gorgeous glass toys out there, and our own Lucent range does incredibly well.

What brands/product categories are you now manufacturing and how did you select these?

We have nine sub-brands within Share Satisfaction:

• Premium Black Box – luxurious silicone toys.
• Lucent – Glass and Crystal
• Kinki – Anal chastity and fetish
• Bound – Soft and entry level bondage
• Bound X – Advanced bondage
• Eyden – Pelvic wellness
• Nood – Real-feel strokers, dildos and masturbators
• Play – Entry-level toys
• Essentials – Lubricants and condoms

We started with Share Satisfaction and Play. The other brands grew around finding amazing manufacturers that specialized in specific categories and us assessing and evaluating where there were gaps in the market. 

What are some of your best-sellers and what makes a product a ‘best seller’.

Kama is our standout best seller, it’s a dual stimulation toy and has been an incredible product, it’s  firmly a customer favourite.  Some of the others are:

• Sutra, a dual-stimulation product that comes in a case
• Emma and Isla, our digital wands
• Castor our vibrating cock ring – we sell out of this product at every single show we attend.
• O-Pod is fast becoming a best-seller for us.

Best-sellers are obviously numbers driven, but they also need to be consistently selling. We find that all of the above have consistently sold well in all markets for us, and our retailers give us great feedback on them too.

Also having a low fault rate is so important. There are some great products out there, but some have fault rates and returns. We work really hard to ensure that our products have low fault rates.

Tell us about the manufacturing process.

It’s a lengthy process from start to finish. And it doesn’t stop when the product arrives.

We build the product personality, brand and imagery, and we develop all marketing material.

Often I’ll have retailers say ‘I can get this direct for less.’  Yes you can, but it’s not a brand that the public recognise. 

How do you handle industry compliance?

Obviously these are very intimate products, so we ensure that all of our products are manufactured by regulated companies. We’ve ensured that they meet New Zealand compliance standards, and our lubricants and condoms are FDA- and CE -approved. 

We have also verified that the factories are acting ethically. There are a lot of manufacturers out there, but I believe we work with some of the best in the world.

Taslim Parsons – General Manager

Founding Year: 2012 in Wellington, New Zealand

www.sharesatisfaction.com

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