Synergy Magazine is an adult trade journal designed for adult pleasure product personnel to keep them abreast of industry news, issues, and new and existing products and brands.

Synergy prints 5 issues per year and is freely available to all qualifying Adult retail outlets, ecommerce, mail order, suppliers, distributors, wholesalers, adult industry trade groups, owners, managers and staff in Australia, New Zealand, Hong Kong, China, Greater Asia plus USA and Europe.

Synergy contains a blend of informative editorial trade news, international and domestic trade show reviews, industry personnel features, personal profiles, company and/or brand case studies, store buyers guide, top selling items, trade calendar, domestic supplier directory, coverage of industry events and quality advertising.

2500 copies of the printed issue are posted free of charge.


Cover page 210mm w x 297mm h 3mm bleed $2600 + free Buyers Guide + free Top 10
Back page 210mm w x 297mm h 3mm bleed $1800 + free Buyers Guide + free Top 10
Double Page 420mm w x 297mm h 3mm bleed $2200 + free Buyers Guide + free Top 10
Full Page Standard 210mm w x 297mm h 3mm bleed $1200 + free Buyers Guide + free Top 10
Half Page Vertical 105 mm w x 297 mm h   $700

All prices are in AUD$
All prices net. 10% sales tax added to all invoices, regardless of country of incorporation.
Cover, Back, Full and Double Page advertisers receive free inclusion in the Buyers Guide and Top 10

ONLINE RATES ONLY (per week) in rotation
Header Banner (535×90) $120
Square Banner (300×300) $160
Includes logo on weekly Newsletters
All prices in AUD$

BUYERS GUIDE – product thumb images, short item description, homepage URL.

  • Four (4) print ready product images per Full Page ad booked (Double Page = 2 Full Pages)
  • Capped at max.16 product images in total per Advertiser
  • Product image to be high res 300dpi, CMYK
  • Short description of 20 words or less
  • Company name and homepage URL

TOP 10 – A current list of top 10 selling items from your company

  • Ranked in order 1 (best) – 10
  • Copy only
  • No images
  • Logo to be high res 300dpi, CMYK. Vector based image preferred


  • Press optimized pdf
  • Hi resolution 300 dpi
  • Full color CMYK
  • All fonts embedded
  • 3mm bleed
  • no crop marks

Ads are not booked until confirmed in writing by Synergy Magazine. Synergy reserves the right to edit or omit any material which in its opinion is pornographic, offensive or illegal.


28 27/03/2020 28/02/2020  
29 26/06/2020 22/05/2020  
30 28/08/2020 24/07/2020  
31 9/10/2020 11/9/2020  
32 29/01/2021 28/11/2020  


Header Banner 535w x 90h $110 + free logo on newsletters
Square Banner 300w x 300h $150 + free logo on newsletters


Press Releases
Ad enquiries and artwork
General enquiries

Invoices are dated on the release date of the publication in which the ad appears and payable within 14 days.

MEDIA STATISTICS – December 2019

Print Edition

  • Printed Magazine 5 issues per year, 2500 copies mailed directly to every retail address each issue


  • Eblast Newsletter – 1,924 active subscribers
  • 2,821 Unique Visitors/mth, 5,800 Page Hits/mth, ave Duration 1:42 min
  • Facebook: Total Likes – 785. 608 Follows, Reach – 970 people (last 30 days)
  • Twitter: Followers – 84. 683 Impressions (last 30 days)


Synergy is the Media Partner for the Australian SEXPO and is producing the official SEXPO Show Guide.

20,000 copies are handed out to SEXPO attendees upon entry and your ad will reach approximately 40,000 (ave. 1 show guide per 2 attendees), highly targeted and sexually aware consumers in a stimulating, purchasing environment!

SEXPO is the longest running adult consumer exhibition in the world. It is also one of the busiest consumer shows in Australia, having drawn crowds several million strong throughout its 20-year history.

40,000 visitors will attend SEXPO and they will engage with a huge retail shopping area offering adult pleasure product, fetish, lingerie and novelty items plus beauty and virtual reality.

Entertainment includes porn stars, reality TV stars, stage acts, Sexy Cosplay, comedy, carnival games, rides, hypnotists and educational demonstrations and seminars.



  • 4-day event, 11am – Midnight, several capital cities each year
  • 40,000 + visitors
  • 70% of attendees are in a relationship, and about 50% attend with their partner
  • A further 40% attend with friends, meaning 90% attend with at least one other person
  • Age spread is heavily weighted in the 18-35 demographic (70% of attendees)
  • Slightly larger proportion of female patrons (52%), and women purchase tickets at twice the rate of men, meaning it is the women driving the attendance at the show

The Show Guide is an A5 format, full colour Show Guide Booklet comprising SEXPO content, floorplan, show and stage times, exhibitor listings, logos, editorial and advertising.

Ad Pricing Net

Ad Price *
Inside Page 2 & 3   each $950
Back Page A5 $950
Full page A5 Standard $750
Double Page Standard $1,350
Half page Horizontal $450
Quater page Horizontal $250
* net plus 10% GST


Ad Specs

Page Dimensions mm Bleed Total
Single 148 w x 210 h + 4 mm all around 156 w x 218 h
Double 296 w x 210 h + 4 mm 304 w x 218 h
Half 148 w x 105 h + 4 mm 156 w x 109 h
Quarter 75 w x 105 h + 4 mm 79 w x 109 h


Synergy is taking bookings for SEXPO now!

Dates 2019:

Show Show Date Deadline content
Sydney tba tba
Adelaide tba tba