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Blush Proudly Rebrands Top-selling Loverboy Line as ‘Coverboy’

By on September 14, 2023

Garden City, NY – Blush is proud to announce that they have rebranded its top-selling Loverboy line as Coverboy™, giving the popular collection of dildos and strokers characterized by fantasy men a much-deserved glow-up. The products will remain the exact same in design, manufacturing, UPCs, and price points – Blush is simply swapping the “L” for a “C”!

New packaging is already underway with the Coverboy™ name, along with digital assets and retail support tools available in the Blush Brandfolder. Over the next year, Coverboy™ packaging and branding will be replacing Loverboy, so Blush customers are advised to make note of in-store and online communication points where this update will need to be made.

“It’s official: Loverboy is now Coverboy™!” Blush Sales Representative Benny Neff said. “We’re excited about this update and how it will even better represent the fun, flirty vibe of Coverboy™ products. We know how beloved this line is and we want retailers and shoppers alike to rest assured that it is a change in name only. Everything people appreciate about the line will stay the same – these are still the same great products you know and love!”

Coverboy™ features dildos and self-lubricating butt strokers designed to emulate the men shoppers might encounter in their daily lives online and in person, including both typical man-on-the-street identities and fantasy personas. An alternative to oversized or unrealistic representations, firm and flexible Coverboy™ dildos realistically recreate the unique shapes, sizes, and characteristics of human penises, including curved shafts, plump and compact scrotums, stout shafts, and more. Coverboy™ masturbators are soft, flexible, and filled with sensational textures. Featuring self-lubricating technology and PerfectFlo™ Air Valve Control, these super-soft TPE strokers are a must-have for retailers.

www.blushlove.com

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