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California Exotic Novelties Scores Marketing Campaign of the Year Award for Coco Licious

By on January 18, 2015
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Los Angeles, CA – California Exotic Novelties, the world’s largest and most respected pleasure product manufacturer, proudly receives the Marketing Campaign of the Year Award for Coco Licious from XBIZ Magazine. Presented Thursday night, January 15, 2015 at the JW Marriott at LA Live in Los Angeles, the honor acknowledges excellence in the promotion of the best-selling collection.

Coco is the star of Ice Loves Coco, a Vegas Headliner, model, author, clothing designer and an internet sensation. She launched Coco Licious with California Exotic Novelties one year ago to rave reviews.

Coco says, “Hooray! I’m so happy we won! Susan Colvin and the entire California Exotic Novelties team are phenomenal and it’s because of our collaboration and dedication over the past year that we received this delicious honor. Thank you to everyone at XBIZ, I love it!”

The Coco Licious Collection has been making headlines around the globe and garnered over a 90,000,000 unique views across news and social media channels. It was launched with a celebrity-studded party in New York last year, promoted with personal appearances, print advertising, and a social media/PR campaign.

Susan Colvin, President and CEO of California Exotic Novelties, says, “What an incredible recognition! It comes on the heels of the phenomenal launch of her newest items at the ANME Show, which makes it even more exciting. These additions add an element of sophistication to the line and I predict even more fabulous things in the future for Coco Licious.”

The new Coco Licious items consist of luxury massagers and personal care cosmetics. Coco worked closely with the product development team at California Exotic Novelties to create items that matched Coco’s tastes and personality, which helps ensure they will be an instant hit among her fans and followers.

Because Coco likes strawberry, all the flavors and scents in the line are strawberry-based. Coco likes to empower women and couples to embrace their sexuality, and that’s what her new massagers, the Rechargeable Wand, Rechargeable Dual Wand, Remote Control Bullet, and Kegel Trainer embody.

Jackie White, Vice President for California Exotic Novelties, adds, “Everyone who came to the ANME Show was amazed by the new Coco Licious products. Holding them in their hands, smelling, and even tasting them, they saw how incredible they are. I predict these toys and personal care cosmetics will be instant best-sellers, and encourage pre-orders now to ensure fast delivery.”

Additionally, to help retailers, California Exotic Novelties offers Coco Licious promotional items. Wall signs, bling necklaces and cosmetic bags, which can be used as a gift with purchase, are available.

For product images, Visual Merchandising Plans, videos, product information and sales materials for Coco Licious, please visit www.CalExotics.com. Ask your account executive for details on promotional material.

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