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Catrina Falbo – Sportsheets

By on October 28, 2014

Sales veteran brings 20+ years’ experience with vivacious attitude.

Sportsheets is proud to welcome Catrina Falbo to the sales team, a veteran of sales, marketing, networking and customer service for more than 20 years. A fresh face to the adult industry, Falbo will hold the role of Sales Specialist and assist the growing team and support their work building strong, lasting relationships domestically and in burgeoning markets abroad. Falbo’s main role will be to help Sportsheets increase its market share across the board with special focus on the manufacturer’s latest releases, which are poised to follow in the record-breaking footsteps of the company’s award-winning Sex In the Shower and Sex & Mischief collections.
Sportsheets Plus, the first-ever line of products made for plus-size couples, and Edge by Sportsheets, an all-leather line of BDSM gear that celebrates the art of domination, will be two exciting debuts this summer. Both come accompanied by marketing support and merchandising information to help inform and educate stores about these two key, yet often underserved, categories. Falbo and the team will be available to provide detailed instruction and training on both lines – as well as all existing popular lines – to assure every customer has the support and collateral they need to spread the word and inspire sales. “Sales has always been my forte and as an avid fan of Sportsheets products, I jumped at the chance to join the team and support their effort to get these beautifully made intimate items in even more stores around the world,” Falbo said. “I’m a vivacious go-getter and have been a self-starter since I can remember, which makes me a perfect fit for this role. I’m looking forward to learning the ins and outs of – and building strong relationships within – this tight-knit industry.”
Falbo made her official industry debut at the ANME Founders Show this past weekend in Burbank, Calif.
She can be reached at catrina@sportsheets.com.

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