Classic Erotica Supports Retailers For Breast Cancer Awareness Month

By on September 16, 2016

Pennsauken, NJ – Veteran adult distributor Williams Trading Co. is pleased to announce Classic Erotica will offer marketing and merchandising support for every brick & mortar adult retailer participating in Breast Cancer Awareness during the month of October. Classic Erotica is eager to create retail excitement generated through a retail merchandising contest and gift with purchase with a minimum order now until October 31st, 2016.

October is Breast Cancer Awareness month and Williams Trading is hosting an in store merchandising contest. Retailers are encouraged to send in pictures of their Breast Cancer Awareness support using promotional signage Classic Erotica provides them. The winning store will receive a gift basket of Classic Erotica products for all store employees.

“Classic Erotica is a wildly popular brand among women so it makes perfect sense to show our retailers support this October,” says Janette Bilodeaux, director of marketing. “Our products make women feel pretty, sexy and confident. This is so important to anyone struggling with breast cancer or recovering from it.”

Breast cancer impacts all women. And, it impacts our quality of life. It has an effect on our overall health and wellness and directly contributes to self-image and confidence. It helps to shape how we view and enjoy intimacy, affecting our relationships and families. In short, women’s sexual health impacts every part of a woman’s life. It’s inextricably linked to our well-being in every way. Despite this, most healthcare providers receive very little training when it comes to sexuality, and even less in the area of female sexual health. So where do they go seeking information and advice? The adult retailer.

“We want our adult retailers to go full-on pink during October so we’ve provided the tools and material they’ll need to be successful,” says Viereck. “When retailers load up on Classic Erotica products, they can receive free promotional swag and Classic Erotica samples to use as a gift with purchase during October.”

“During the month of October, Williams Trading is preparing a promotional blitz,” says Scott Dantis, director of sales & marketing. “Our sales team will collect photos and stories to share with all of you. Our website, will turn pink for that month and we encourage our adult industry partners to do the same.”

For Classic Erotica ordering and product information and to participate in Inspire My October, contact your Williams sales representative today at 800-423-8587 or email:

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