LELO Enters Indian Market with IMbesharam

By on December 10, 2020

Stockholm, SE – LELO, a renowned Sweden-based luxury pleasure brand, announces its global expansion into India. With a flourishing business worldwide, LELO continues to grow its success and paves its way onto the Indian market with the introduction of the brand through a strong and lasting partnership with IMbesharam. By forging a distribution partnership with IMBesharam.com, both brands re-affirm their commitment for delivering the best in quality of products and excellence in service while ensuring a premium shopping experience.  

What makes the Indian market so specific is the fact that there is no general ban on sex toys there, but specific laws governing obscenity restricts it in the country. These aren’t clear cut. Instead, it is a grey area that makes it possible to ban any product that is perceived to violate the laws, meaning that only sex toys which are not advertised obscenely are legal in India. Moreover, imports to India requires complying with local rules and regulations requiring unique resources and the support to navigate and thrive in this booming sexual wellness market. 

In India, with over 400M Internet users and approximately 65% of the population being under 35 years of age, talking about sex and sex toys has become more acceptable and has led to a 300% increase in sales for vibrators. It is worth noting that the sex toys market there was $360M size in 2015. But as Times of India reports, it is expected to double in 2020, playing a significant part in the global market expected to amount to $29 billion this year. 

For this reason, LELO is keen to see themselves edging onto the Indian market and introduce itself to customers who have not had the opportunity to experience its products. Thanks to brands like LELO improving the image of sex toys through quality and design, they are now more popular than ever before. Women are talking more and more openly about their sexual desire with others and becoming more knowledgeable and confident in their sexualities. Therefore, LELO is genuinely excited to be able to present the market in India with its elegant and iconic pleasure products, like the SONA, an outright orgasm machine, perfectly suited to those who understand their body and their desires.

“Our brand philosophy is what drives our success, and reflects on our market performance,” says Luka Matutinovi?, CMO at LELO. “We are excited to bring true innovation to even more consumers in even more markets, especially in these trying times.’ He adds, ‘Our entire focus is on the customers, and more often than not, this requires us to go far and beyond the usual call of duty. For us, this means playing a crucial part in opening up the adult products category worldwide. Much like we design our products for the future, we also act for the future – thus, we need to contribute to the well being of people, and providing pleasure plays a huge part in that. Our existing and future customers in India deserve nothing less. “

Besharam, India’s most loved Adult Store, is an XBIZ award winner and has a strong presence on all social media, driving a real time engagement with its audience and followers. The brand has led the way in democratizing sex, delivering the most well known brands from across the world for last 7 years to over ½ million customers in India and surrounding countries. With their consistent focus on educating Indians about adult products and eliminating the stigma around sex and sex toys, they have opened access for worldwide adult brands to 1.3 billion Indian hands.

Raj Armani, COO at IMbesharam.com said, “We are very excited in forming this partnership with LELO. In fact, it is a realization of a wish that started when I attended the founder’s address during an XBIZ awards event in 2014-15. At that time, we were in awe of the great brand that LELO has created and the respect and popularity it commands worldwide. They have been part of inspiration in our own brand building process, and now with this partnership, we meet at a crossroads and continue our journey together on the Indian territory. We are ecstatic to represent them in India and we believe our mutual vision to deliver world class products to India audiences will be well received by all sections of Indian society.”


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