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Lovehoney Publishes Its 100,000th Review

By on April 12, 2015
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Lovehoney has published its 100,000th sex toy review – 10 years after the first one was posted. The UK’s biggest online adult retailer has built up what it believes is the world’s biggest database of sex product reviews.It now features 700 new reviews each week – 66% of which are written by women.
The first review was published on October 3 2005 and it was written by Zoe Margolis, who later found fame as the author of the sex blog, Girl With A One-Track Mind, which was turned into a highly successful book.

Writing as ‘The Girl’, she gave five stars to the Rock Chick G-Spot Vibrator, saying: “This toy is the real McCoy; nothing I have ever used comes close to it.”
Ten years on, Lovehoney still sells the toy which has attracted a further 100 reviews. The 100,000th review was written by administrator Chelsea Keedy, 21, who gave a five-star review to Lovehoney’s Powerful Mini G-Spot Vibrator which she had enjoyed with her boyfriend.

Lovehoney draws on the experiences of more than 85,000 community members who share their views of toys on its website and win discounts for customer loyalty.
A Lovehoney survey revealed that 88% of people read reviews in order to determine the quality of a product.Lovehoney co-owner Richard Longhurst said: “We are very proud to have published our 100,000th review and would like to thank everyone who has taken the trouble to air their honest opinions about our products.
“We will publish any review that is written fairly and honestly, even if it is highly critical of the product.

“This kind of feedback is vital to a brand like ours where customer service is everything. We take on board the comments of every reviewer and will drop products which get consistently negative feedback.”Similarly we will look to promote new toys on the site which get rave reviews.”We find this kind of word-of-mouth endorsement is the very best kind of marketing for any product.”The truth is that sales of products on our site don’t tend to take off until they are reviewed. Lovehoney customers get reassurance from knowing someone has tried a product and expressed an honest opinion.

“What is great about Lovehoney is just how knowledgeable our reviewers are and what good writers they are, too.
“They can sniff out a dud toy very quickly and also uncover a gem which can quickly become a best-seller on the back of our reviewers’ recommendations.”
Over the 10 years, the most heavily reviewed toy has been the Lovehoney Basics Slimline Butt Plug with a staggering 767 reviews, closely followed by the Jessica Rabbit Vibrator (755) and the Oriental Ben Wa Jiggle Balls (704). Chelsea Keedy, from Newton Aycliffe, County Durham, said she enjoyed reviewing products, using the pen-name Sparkle.She said: “We all buy lots of clothes online but you rarely see reviews of the products. I find them extremely helpful which is why I started reviewing for Lovehoney.”I like sharing my experiences of products and I hope other users find them as useful as I do.”

Five facts about Lovehoney’s sex toy reviews from Down The Rabbit Hole, Jon Millward’s statistical breakdown of 1 million Lovehoney sales

1 66% of reviews are written by women.
2 Average review word count: women 110 words, men 100.
3 Women use 40% more exclamation marks than men.
4 Women use the word love 65% more than men
5 Men reference their partners in reviews 90% more than women reference theirs.

Lovehoney’s very first review – written by Zoe Margolis, using her then reviewing name ‘The Girl’

Vibrating Rock Chick – Reviewed: 03 October 2005 by The Girl, a Bisexual Single Female

Forget Rabbits, or Butterflies, (or other weird animal-named toys), the Rock Chick beats all of them: by hitting both the g-spot and the clit simultaneously, with only a rocking motion needed – you can climax without the use of hands. What more could a girl want?
Vibrations, you say? Well, it also has a bullet vibe for that extra buzz inside and out, when you want it, so all bases are catered for. This toy is the real McCoy; nothing I have ever used comes close to it. Gents, if you want your girl to hump, grind, and moan with delight, then I suggest you buy one of these for her instantly. At the very least, it’ll help her discover her g-spot (if she hasn’t already), and the orgasms she will get from it, are worth every penny; she will thank you for giving her one (quite literally), trust me.

And ladies, believe me when I say, one try with this silicon beauty, and you’ll be wondering what all the fuss was about, with the noisy, ugly, cheap rubber vibrators; nothing comes close – again, quite literally – to the Rock Chick.
Plus of course, because of its original non-vibrator-type design, you can carry it in your bag without anyone knowing what the hell it is – an advantage if, like me, you like to have a toy handy – just in case.

Lovehoney’s 100,000th review – written by administrator Chelsea Keedy, using her reviewing name Sparkle

Powerful and mini? Yes, really – Reviewed: 24 March 2015 by sparkle_, a Straight Engaged Female

This was my first LH purchase and it really did set the bar for what to expect! I was really pleased with the price first of all. It really is affordable for everyone and definitely something everyone should have.When I first unpacked it, I wasn’t too keen on the packaging. It didn’t look too attractive to me as it was just a plain wrapper. However, the anticipation of getting to try out the product was too much, so the wrapping wasn’t on long enough to offend me! Plus, the toy itself is a really cute colour and size, so it really makes up on the inside, both in looks and what it can do.

The batteries are very easy to insert; just pop them straight in and it’s ready to do your bidding (however, it’s far more fun to let your partner take over). A single turn and you’re good to go. It’s far simpler to operate either in the heat of the moment or just to get things going rather than having to fiddle around for a while, losing those precious moments! The product can be used two ways, both externally or further, and to say the product is small but mighty is an understatement! The vibrations were a shock to me at first because I wasn’t expecting such power, but they really are intense and will have you ready in no time! My partner used this coupled with the Mini Magic Wand externally and it had me within minutes!

It also feels amazing when coupled with tingle lube. The product delivers simple (yet amazing) vibes each time, but there are plenty of different ways to keep yourself occupied! Size wise it can be transported anywhere discreetly. It’s perfect for bringing out as a surprise for your partner on a trip away!
The material is of high quality making sure you will get the benefit of a long life. It can survive those accidents of rolling off the bed and it’s also super easy to clean. Fuss free use every time!

We always return to this little number and I’m sure you will too! The price, size, simplicity and quietness just make this not to be missed!

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