Lovehoney Trade Show Tokidoki and Fifty Shades at ANME

By on February 2, 2017

Chatsworth, CA, – Lovehoney’s award-winning Trade Sales Team launched the next batch of the effervescent range tokidoki X Lovehoney Series II at this year’s action-packed ANME show in Southern California. In attendance on January 14-15 was International Sales Managers Jim Primrose, Kate Hodgson-Egan and Sales Manager Sabrina Earnshaw.

The colourful ‘kawaii’ range received rave reviews as show-goers commented on the click new designs named ‘Honey Bunny’, ‘Perch’ ‘Sprinkles’ ‘Swoop’ ‘Unicorn’ and ‘Wingding’.

The eye-catching stand also showcased the latest products from the official Fifty Shades of Grey brand – Fifty Shades Darker – The Official Pleasure Collection. The team were delighted to introduce their impactful POS range to attendees too – all designed in-house with the aim to bring the products to life in store for the build up to the global movie premiere of Fifty Shades Darker on Valentine’s Day this year.

The industry appetite for ‘rockgasms’ showed no signs of subsiding with retailers and distributors alike still showing a keen interest in the newest Motörhead products, the ‘Bomber’ Missile and the iconic and distinctive ‘Orgasmastron.’

Jim Primrose says, “It was a brilliant show and the launch of tokidoki X Lovehoney Series II did not disappoint. The range has had a fantastic response within the industry and the new designs are fun, funky and fashionable.”

Kate Hodgson-Egan says, “We are keen to work closely with retailers this year on their POS plans – do get in touch if you’d like a display in your store that will get everyone talking. Fifty Shades Darker is just around the corner – we’re urging everyone to make sure that they are prepared for the rush.”

Sabrina Earnshaw says, “It was an honour to be nominated personally for the XBIZ Exec Awards for Marketing Executive of the year. Thank you to everyone in the Industry who has supported us. It was such a pleasure to catch up with you all at ANME.”

To contact one of the team email or visit

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