Lovehoney Unveils New Fifty Shades of Grey Playroom Collection

By on June 4, 2015
50 shades new releases

BATH, England — Coinciding with the recent release of the “Fifty Shades of Grey” movie on DVD, Lovehoney has unveiled the latest in its line of Official Fifty Shades of Grey pleasure products.

The Official Fifty Shades of Grey Playroom Collection includes six bedroom restraint pieces inspired by Christian Grey’s Red Room.?The range comprises a bed stretcher, bed spreader, ?over­the­door restraint kit, ?over­the­bed cross restraint, arm restraint, and an adjustable spreader bar and cuffs, all of which come with a blindfold and a Christian Grey ‘Do Not Disturb’ door hanger. The items are available from distributors this month.

Lovehoney’s co­owner Neal Slateford said, “We designed the Playroom range with author E L James to give ‘Fifty Shades of Grey’ and bondage fans some fantastic new offerings in the realm of bedroom restraints. These items allow fans to recreate the scenes they have read and seen in the ‘Fifty Shades of Grey’ book and movie, as well as create their own scenarios.”

In a recent Lovehoney survey, 72 percent of those asked admitted to fantasizing about tying another person up or being tied up and 60 percent of respondents considered themselves to have a BDSM or bondage fetish.

“These stats show that bondage is now big business and we have a lot to thank Fifty Shades of Grey for,” Slateford said.

Lovehoney’s Commercial Director Ray Hayes said, “’Fifty Shades of Grey’ is fast becoming one of the most recognizable brands in the world. We are building on the demand for the Official Fifty Shades of Grey products that consumers now want and recognize. It is another opportunity to add to the phenomenal success of the range achieved to date, and allows couples to further explore and fantasize with the range of products that ‘Fifty Shades of Grey’ is able to offer.”

The launch coincides with the May 8 DVD release of the “Fifty Shades of Grey” movie, which is reportedly Amazon’s biggest pre­order DVD ever.

“With the release of the DVD and the announcement of the second and third films hitting cinemas in February 2017 and February 2018, we are certain that ‘Fifty Shades of Grey’ will continue to be a household name in the future,” Hayes said.

Lovehoney and sister company Coco de Mer are listed as official suppliers to the legendary Red Room in the first film’s credits.

Lovehoney’s other Fifty Shades of Grey collections include The Official Pleasure Collection, The Sensual Care Collection and the Red Room Collection, which consists of 10 limited edition pieces inspired by the “Fifty Shades of Grey” movie.

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