Lovehoney’s Fifty Shades of Grey Wins Top Licensing Award

By on June 20, 2015
lovehoney licencing award

BATH, UK – UK sex toy manufacturer, Lovehoney, have been celebrating after winning a top licensing award at the 2015 LIMA Awards in Las Vegas last week.

The online retailer’s Fifty Shades of Grey The Official Pleasure Collection beat off stiff competition in the category ‘Best Film, Television, or Entertainment Live Action Licensee for Hard Goods’.
LIMA, short for The International Licensing Industry Merchandisers’ Association, is the leading trade organisation for the global licensing industry.

Lovehoney Co-owner Neal Slateford was in Las Vegas to pick up the award and said: “These awards are genuinely the ‘Oscars’ of licensing and we’re immensely proud to have received this award. It just goes to show that all of the hard work that went into this exciting collection has paid off.”

The sex toy company were up against the likes of JAKKS Pacific’s Maleficent product line and Hasbro, with their Star Wars Inquisitor Lightsaber.

Slateford said: “I’m happy to say that the force was most definitely with us on this occasion.”

Lovehoney secured the exclusive worldwide licence to design, manufacture and sell Fifty Shades of Grey sex toys, bondage items and pharmacy products approved by author E L James back in 2012. In 2014, the sex toy company sold one million units of the Fifty Shades of Grey Official Pleasure Collection.

The collection has already been a big hit in the adult industry, winning Soft Bondage Line of the Year at the XBIZ Adult Industry Awards earlier this year and Best Crossover Brand at last year’s ETO Awards.

As well as The Pleasure Collection, Lovehoney also launched the luxurious Red Room Collection earlier this year to tie in with the Fifty Shades of Grey movie.

In recent weeks, Lovehoney announced the latest in its line of Fifty Shades merchandise with The Official Fifty Shades of Grey Playroom Collection. The range includes six bedroom restraint pieces inspired by Christian Grey’s ‘Red Room’, all of which come with a blindfold and a Christian Grey ‘Do Not Disturb’ door hanger. The items are available from distributors from July 2015.

If you’d like to know more about stocking any of The Official Fifty Shades of Grey collections, please contact Lovehoney’s Trade team on tradesalesteam@

A list of all of the winners can be found here:

You must be logged in to post a comment Login