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PHS International Lands LGBT Pleasure Product Company of the Year Nomination by XBIZ

By on December 2, 2016

PHOENIX – PHS International has been nominated for 2017 LGBT Pleasure Product Company of the Year at the upcoming XBIZ Awards, scheduled Jan. 12, 2017, in glittery Hollywood, Calif. The boutique manufacturer has been recognized for trailblazing within the category, having been the first to expand the adult market to cater to gay men and the LGBTQ community. Now with more than 20 years in the business, PHS International is known around the world as the go-to source for products that express consumers’ most authentic identities.

“Jim and I started this company with a simple goal of representing LGBTQ folks in stores – we had no idea at the time that we were making history, and it’s an honor to be recognized by our peers,” PHS International co-founder and CEO Chuck Harnish said. “The PHS team and I would like to thank everyone who nominated us and we look forward to celebrating another 20+ years of precedent-setting success!”

PHS’s first pride product line was created two decades ago and comprised of simple rainbow jewelry with barely enough SKUs to fill the pages of a three-fold brochure. But the response was tremendous, and retailers looked to PHS co-founders Harnish and Jim Horne to equip their shelves with the accessories, decorations, apparel and more that revelers require for their Pride parties.

Ten years later, the new PHS team of Harnish, Horne and now industry veteran Michael Merrill decided to create a full line of products marketed specifically to gay men with packaging and a brand name, now known as M2M, that accurately reflected their target audience. The adult industry was in dire need of gay representation at the time, and PHS’s M2M line became the very first adult product line to feature two men on the front of its packaging. Today, M2M remains a mainstay in adult stores around the world.

“I started my career in the adult industry with PHS International and it has been such a pleasure to help build a brand dedicated to serving the gay community,” PHS General Manager Michael Merrill said. “Some of my fondest memories come from working with Jim and Chuck to create concepts that truly had never been seen before, especially within the LGBTQ category, and it’s an honor to have our accomplishments recognized with this important award.”

For more information about Gaysentials, M2M and the rest of PHS’s fully merchandised product lines, please contact your preferred distributor or email michael@phsintl.com.

For more information about PHS International, visit www.PHSWholesale.com.

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