








This Valentine’s Day, with everyone excited about the Fifty Shades and the release of the movie, retail stores have an incredible merchandising opportunity. Because California Exotic Novelties is your merchandising partner, we asked Lupe Martinez, Senior Account Manager for the company and expert merchandiser, for her thoughts on successfully preparing your store.
Martinez advises you to spice up your lingerie section. “First-time or less-frequent shoppers can be shy or intimidated by the bondage section of a store. It’s not that they don’t want to experiment with roleplaying, but let’s make it easy for them and incorporate the softer items in Scandal and Entice Accessories with the lingerie. Dress up a mannequin incorporating the products and you’ll see the results!”
She also suggests a cross merchandising strategy. “Make sure you also have the items you displayed in the lingerie section, in the bondage area as well. Include them as part of your Scandal and Entice Accessories Visual Merchandising Plans. It’s all about cross merchandising, and you’ll be pleasantly surprised by the results!”
A “Buzz Factor” is important as well, according to Martinez. She adds, “Count on CalExotics to have your ‘balls covered’! For those customers with a ‘grey shopping list’ who are interested in orgasm balls or bondage items, offer them a bundle pack—something that includes a vibrating item, too. Based on sales data, we discovered that people who just bought orgasm balls didn’t necessarily become regular users. However, offering them a bundle pack, or gift with purchase, helps introduce them to items they may not have otherwise purchased.”
If you want to spice up your Valentine’s Day Display with some of the most popular items, try Lupe’s “Great Eight” stocking list for starters:
For more information about Scandal and Entice Accessories, Visual Merchandising Plans, signage, and sales support tools, visit www.CalExotics.com.
Author Desireé Duffy, Director of Public Relations, California Exotic Novelties
You must be logged in to post a comment Login