US Sexual Wellness Retail Chain Peekay Becomes Public Company

By on February 18, 2015
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AUBURN, Wash.- Peekay Boutiques, Inc. (OTCBB: PKAY) (Peekay) a leading specialty retail chain of sexual wellness products, announced today that it has become a public reporting company with its securities quoted on the OTC Bulletin Board. Christal’s Acquisition, a subsidiary of Peekay, completed its reverse merger with Peekay on December 31, 2014. Peekay Boutiques, Inc. commenced quotation on OTC Bulletin Board under the new symbol PKAY. As an aggressively growing retailer with 47 brick and mortar locations and an online store, Peekay is delighted to be a publicly quoted company with institutional investors that share the future vision of the company.

“We are excited to find ourselves in the public marketplace at a time when consumer demand for knowledge on the topic of sexual wellness and products that promote healthy sex lives is increasing,” shared Lisa Berman, the Chief Executive Officer and President of Peekay. “The understanding of how integral a person’s sexual wellness is to their overall health is growing and given the changing cultural winds in the country with respect to an open and mature conversation regarding this topic, we see this as the beginning of the growth of our industry, particularly in the U.S. Our retail locations and our online store provide women and men with unique insight about their own sexual well-being. From our array of products to the thoughtful assistance our customers receive from our associates, Peekay is a top destination for insight on sex that can be both enjoyable and healthy.”

Ms. Berman has held the role of Chief Executive Officer at Jimmyjane, and The Picture People, formerly a subsidiary of Hallmark Cards. In addition she has held key executive roles for Limited Stores, Pottery Barn, Guess, and Victoria’s Secret. Her talent for creating consistent, distinct brand experiences in chain stores will serve her well as she aggressively grows Peekay and positions the company as the leader in sexual wellness.

“As an investor and board member, I believe that the company is well positioned to lead the sexual wellness category in the public marketplace,” added Ellery W. Roberts, Chairman of the Company’s board of directors and Managing Member of 1847 Partners LLC. “Formerly, no single company or brand has taken the leadership role in the industry with the support of institutional investors. Peekay has seized that role and with support of the shareholders and lenders, the company intends to capitalize on this position by growing aggressively. With the availability to our customers online and offline, and broad offering of quality products we are able to educate our customers on sexual health and wellness, while providing a consistently positive experience for everyone that interacts with our brand.”

A Peekay customer experience—online or in one of Peekay’s newer retail locations—includes sexual wellness education in the form of knowledgeable store associates, a Wellness Center section of the store that includes brief video messages from sexual health experts, product recommendations, and informational brochures. The educational sales approach is key to Peekay’s appeal to consumers, both those who are new to the brand as well as their strong existing loyal customer base. 98% of Peekay retail stores’ associates are women, who direct customers—75% female and 35% couples—to make the most informed purchases, based on their expressed sexual needs and interests.

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