ZALO USA, Williams Trading Ink Semi-Exclusive Distro Deal

By on May 29, 2019

ZALO USA and Williams Trading Co. have partnered up with a semi-exclusive distribution agreement to offer the award-winning brand’s lineup of innovative pleasure products.

Serving an expansive clientele of U.S.-based retailers, Williams Trading Co. is a trusted distributor of adult products for more than 40 years. The company is renowned for its retailer training resources, including its XBIZ-awarding Wiliams Trading University e-learning program that’s available exclusively to Williams Trading customers.

In support of their partnership, Williams Trading Co will be offering testers, and custom point of sale merchandising support for ZALO USA. The companies also will be collaborating with ZALO USA to feature the luxury brand on Williams Trading University platform with e-learning tools.

ZALO is award-winning brand behind stylish, innovative collections — each of which is characterized by one-of-a-kind, award-winning packaging that evokes desire with scenes inspired by Versailles, fairy tales and ancient Egypt. ZALO’s products also come discreetly packaged in their own French boudoir-influenced gift boxes.

The company most recently introduced Hero, its latest innovation for female pleasure. The clitoral PulseWave massager is part of ZALO’s new Legend series, and employs the brand’s cutting-edge technology to offer a swing width of up to 30mm and a swing frequency of up to 75 times per second, to evoke unique sensations that mimic the sensations of oral stimulation.

ZALO has proved to appeal to audiences around the world with numerous successful exhibitions at international shows, including the recent China Adult-Care Expo, where the brand amassed a crowd at it spacious and stylish booth.

“We’re extremely pleased to partner up with such a respected distributor as Williams Trading,” ZALO USA President and CEO Peter Ovsonka said. “Their commitment to supporting retailers is admirable, and I am looking forward to working together to empower retailers’ success even more with ZALO’s high-quality, innovative product lineup.”

As a full-line wholesale distributor, Williams Trading offers complete drop-ship and fulfillment capabilities, with shipment available six days per week with a 95% fulfillment rate. The company supports all channels of adult distribution, including traditional brick-and-mortar retailers, chains stores, e-commerce partners, Amazon re-sellers , e-bay re-sellers and home party consultants.

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