Berman Innovations Featured in Kinkly

Berman Innovations CEO Stephanie Berman, and her patented invention, POPDildo™, are featured in sex-positive media outlet Kinkly this week. Kinkly contributing writer Lilly Dancyger interviewed Berman, in addition to four other women who own pleasure product companies, in a piece which spotlights those who are changing the face of how sex toys are created and marketed.

“Until recently, the [sex toy] industry (like so many others) was largely dominated by men…marketed with pornographic imagery more likely to appeal to straight men, and designs…based largely on what male executives assumed women wanted,” writes Dancyger in her piece, “These 5 Female-Fronted Sex Toy Companies Are Shaking Things Up.” “But that is changing. Recently, more and more women are stepping up to bring the female perspective to the helm of new sex-toy companies that are innovating and finding new ways to make sure everyone has a good time.”

“I want to thank Lilly for creating dialogue about women in the sex toy industry, and for including me in it,” says Berman. “I’m definitely a personal fan of all the products in this article, as well as the women behind this positive shift in pleasure product design and marketing, so it’s truly a pleasure to see them in the spotlight – and an absolute honor to be featured alongside such an incredible group. It’s also inspiring to see how many women are innovating and disrupting what used to be the ‘norm’ in the adult toy industry. The future for women innovators in this business, and those seeking high-quality pleasure products, is as bright as ever!”

Berman has been in the women’s reproductive health industry since 2003. As co-owner and Vice President of her family business, Sepal Reproductive International, as well as Founder and President of Berman Innovations, Stephanie has extensive knowledge and understanding of the women’s reproductive health market. The company’s flagship product, The Semenette®, and its second iteration, POPDildo™, allow partners to mimic traditional intercourse, and re-create the ejaculation process in the privacy of their own home through its proprietary inner tubing and pump system – something that sets it apart from both traditional dildos and “party”-style ejaculating toys. Berman herself is the first of many success stories for The Semenette®; she and her wife successfully used the product to conceive both their daughter and son.

The Semenette® experienced its first viral wave soon after its launch in early 2015, and global media attention has not waned about the company’s innovative approach to at-home conception for the LGBT, FTM / trans, disabled, erectile dysfunction, and serodiscordant communities. Its follow-up, POPDildo™, quickly found a fan base in people excited by its potential for play, who recognize the technology sets it apart from both traditional dildos and “party”-style ejaculating toys. POPDildo™ has since skyrocketed to the top of the “wish list” for a wide variety of community members, including pegging enthusiasts, kinksters, and fetishists. POPDildo™ is available in Toffee, Cocoa, Slate, and Blackberry; the kit comes with three replaceable tubes, three tips, and one bulb. Refill kits and bulbs are sold separately.

Recipient of Techie.com’s Editor’s Choice Lightning Bolt Award for Emerging Technology, the 2017 AVN Award for Best Pleasure Product Manufacturer, and the 2016 NightMoves Award for Pleasure Product of the Year, the company has also received industry nominations for Couples Sex Toy of the Year, Specialty Pleasure Product of the Year, and New Product of the Year, by industry media outlets including XBIZ and StorErotica. Mainstream US media, including Cosmopolitan, Refinery29, and Women’s Health, as well as international media outlets, have noted Berman’s impact on the pleasure product market; Berman has appeared on a panel discussion on HuffPost Live, spoken at WGBH’s Boston Talks series, and has been profiled in several medical journals for her work.

Both The Semenette® and POPDildo™ are made of premium medical-grade silicone, and are non-toxic and phthalate-free. For more information, visit http://POPDildo.com.

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