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CalExotics Gears Up for January ANME

By on January 6, 2016

Los Angeles, CA – CalExotics, the world’s most trusted name in pleasure products, is gearing up for the Adult Novelty Manufacturers Expo, ANME, which will bring new products, retail support and more. ANME will take place January 11th and 12th at the Los Angeles Marriott Burbank Airport hotel.

Susan Colvin, Founder and CEO of CalExotics, says, “This ANME will be big for our company with major focuses on product marketing and new sexual wellness products. We’re excited to expand our partnership with Living Beyond Breast Cancer, introducing a new collection to this amazing charity.”

CalExotics is expanding their partnership with Living Beyond Breast Cancer, a charity dedicated to the successful recovery of cancer survivors, with a new collection of female-centric products. These products will be in the Inspire collection, which is designed to help positively affect the overall well-being and health of women with a portion of the proceeds benefiting this great cause.

CalExotics continues to strengthen its appeal with new packaging with a cohesive brand look and new products. During the show, products will be showcased from some of CalExotics best-selling collections including Apollo, Scandal, Nipple Play, COLT, Jack Rabbit, Silhouette and more, along with all new collections.

Retail support is also a focus for the company; educational tool and sales resources will be available throughout the booth. Innovative displays will give retailers ideas on how to better merchandise and the CalExotics Institute will serve as a guide for educating the retail employee on the newest items from the novelty giant.

Jackie White, Vice President of CalExotics, says, “We are really excited about the new marketing support. So much thought and effort has gone into enhancing the consumer journey over the past year, and this will not only better position our products but also assist in converting consumers to purchase.”

On a final note, CalExotics will donate a portion of the proceeds from all orders taken during ANME to Living Beyond Breast Cancer. A representative from the charity will be on site to accept the donation and to help educate ANME attendees on the organization and the partnership with CalExotics. The donation will be presented to Living Beyond Breast Cancer on Tuesday, January 12th at 2:15pm. Attendees are encouraged to come by the CalExotics booth to show their support.

For more information, visit CalExotics.com, and to make an appointment for the ANME show contact Jackie White jackiew@calexotics.com

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