CalExotics Shines at ANME

By on July 21, 2015

Los Angeles, CA – CalExotics, the world’s most trusted name in pleasure products brought their best to the July ANME show. CalExotics rebranding stopped the show. Few could resist talking about the logo and stunning new face of the company, plus the online education portal, CalExotics Institute.
Susan Colvin, President and CEO of CalExotics, explains, “The positive response to our rebranding and new products was overwhelming on all levels.”

The New logo was front and center at the CalExotics booth. The clean, sophisticated logo complimented the beautiful booth. CalExotics also had new artistic elements on display. Retail signage, wall skins and inventive displays were featured throughout the booth and show patrons took notice.

CalExotics unveiled new collections and products at the show, some focal points at the booth were Kits and Pumps. His, Hers and Ours Kits were displayed and feature complimentary products designed to create a fun and unique experience. The CalExotics Pumps is a cohesive assortment of male pumping products divided into categories to simplify shopping and merchandising.

Some best-selling collections were also enhanced for the July release. Silhouette, a collection of body forming massagers made of premium Silicone that are USB rechargeable and totally waterproof, now feature five new styles—massagers, a remote controlled stimulator and a bendable stimulator. The Special Edition Butterfly Kiss and Bunny Kiss are new additions to the Kiss collection; made of premium silky smooth white Silicone with designer gold accents and packaged in an eye-catching 3D clamshell.

Exciting new products from Apollo, COLT, Dr. Joel, Pocket Exotics, Power Play, Shane’s World and Vivid Raw were also on display.
Jackie White, Vice President of CalExotics, says, “As I took customers around the booth they were impressed by our newest selections, things were cohesive, easy to navigate and fun. This was our best show yet.”

As part of CalExotics ongoing effort to train and empower sales professionals, the company launched a co-branded online learning platform, CalExotics Institute, with its sister company JOPEN. This educational tool was demonstrated throughout the show, giving attendees an in-depth look at the course catalog. CalExotics Institute brings best-in-class educational segments combined with tests that allow sales professionals from the pleasure products industry to familiarize themselves on the newest products from CalExotics and JOPEN, along with the latest sales techniques.

Lupe Martinez, International Account Manager for CalExotics, says, “Everyone loved the CalExotics Institute. It is easy to use and is the perfect way to educate employees about our products. I’ve never seen retailers so excited about a new tool.”

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