Christina Aguilera Named Co-Founder, Chief Brand Advisor of Playground

San Francisco, CA — Sexual wellness brand Playground has named Grammy Award-winning singer-songwriter and entrepreneur, Christina Aguilera, as its co-founder and chief brand advisor.

The pop singer and entrepreneur will be working alongside Playground co-founders, CEO Catherine Magee and Chief Product Officer Sandy Vukovic.

Playground is described as “a sexual wellness brand for the new generation that makes innovative, good-for-you intimacy products that improve women’s sexual pleasure and health.”

Since Aguilera, a rep noted, “has always used her voice to shift the narrative around female sexuality, in her role with Playground she will further champion the brand’s mission to create an open dialogue around sexual wellness while keeping the female perspective at the forefront through safe intimacy products intentionally formulated with women in mind.”

Aguilera said, “I continue to encourage women to feel empowered while owning every aspect of themselves, and to treat sexual wellness as part of a regular self-care routine. The category has largely been driven by a male-dominated business model, with few products designed from inception for female specific sexual pleasure and health needs.”

Playground’s offerings include a personal lubricant with four unique ingredients — fermented bamboo extract, Ashwagandha, Horny Goat Weed and Black Cohosh — designed “to address women’s larger sexual pleasure needs. The lubricants offer four unique experiences: Love Sesh, After Hours, Mini Escape and Date Night,” the rep noted.

www.HelloPlayground.com 

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