Cocolicious Lingerie To Debut At International Lingerie Show

By on March 26, 2015
coco lingerie

Are you obsessed with Coco? Do you crave her looks, her unbelievable butt, her insane shoe collection? Enter Coco’s world with Cocolicious Lingerie, her new line of racy, balls-to-the-wall exoticwear. Slip into a skintight seamless dress and practice Coco’s signature moves in the mirror. Get as close as you can to the fabulous diva by rocking one of her outrageous cage-bras. Coco’s killer wardrobe is now available to all her fans!

Coco is not only the face of her brand, appearing on all boxes in the new packaged range, she’s the creator. She designed the line, conceptually and physically, personally fitting every piece to insure the final product meets her own exacting standards.

Cocolicious is manufactured by René Rofé Lingerie. René Rofé Creative Director Wilson Kello says, “Coco and her team wanted to join with a seasoned industry leader to insure that her vision could be realized, and insure that the right partnerships would be made to get the product into the market. That’s where we come in, and from our perspective, the opportunity to work with Coco is one we simply couldn’t pass up.” High-quality product images, marketing images, product descriptions, and logos will be made available to retailers.

At the photoshoot, Coco got candid about her concepts, dishing about working out in stilettos, tanning in see-thru lingerie, and the versatility of her new line. “You can literally wear this anywhere! This is about getting lingerie to the streets!”

The behind-the-scenes footage from the shoot says it all:

The whole line represents Coco’s vision, but she expressed special love for a few pieces. 35002, the “Slash & Burn Seamless Dress,” which comes in red and black, is one she really slaved over. She wanted a daring piece that covered literally only the essentials, and worked for a range of body types. She also focussed on pieces that offer versatility, like 35001, the “Maja Flava Seamless Body Suit,” which comes in pink, black, and white. This little bodysuit can be paired with jeans or shorts and worn out to the club, rocked by the pool, in the bedroom, or on the red carpet…if you’re Coco.

Set to launch March 30, 2015 at the International Lingerie Show in Vegas, Cocolicious Lingerie will be available at a wide variety of trusted retailers, online and on the street. If you’re in Vegas, don’t miss Coco’s appearance at the René Rofé Lingerie booth in the Miranda Room at the Rio Convention Center, Monday March 30 from 1-3pm, or her appearance in the ILS fashion show. The fashion show begins at 6pm on Monday, March 30.

Coco and her far-reaching online marketing platforms will be the main promotional engine for the brand. Coco has over 8 million Facebook followers, and a million followers each on Twitter and Instagram. She also has her popular blog, which she updates daily.

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