Lingerie Trends 2020

By on April 9, 2020

Synergy asked several leading lingerie vendors to give us an insight into what we can expect in 2020.

Allure Lingerie
Lingerie is the ultimate expression of a person’s sensuality. The lingerie they choose to wear, and whom they choose to show it to, says a lot about who they are. As in past years, this year’s lingerie trends are inspired by fashion and cultural trends. What’s especially exciting is that we’re also seeing fashion and cultural trends being inspired by lingerie. Allure Lingerie has been designing lingerie for women and men for over 20 years. In that time, we’ve seen a lot of trends come and go. These are the trends we’re embracing in 2020.

Body positivity
While not a new trend, the body positivity movement has been gaining momentum in recent years and we couldn’t be happier about it. We’ve always believed that women and men of all shapes and sizes should feel confident in their bodies and free to explore what gives them pleasure. Our Diva and Kitten Plus lines are designed specifically for fuller figures, but we make an effort in all of our Allure lines to design styles that look great on a variety of different body shapes.

Breaking down barriers
People are far more open to embracing their sexuality. Turn-ons that used to be considered taboo barely raise eyebrows anymore and there’s far less shame associated with buying unconventional lingerie and accessories. The fact that mainstream brands are now embracing elements of fetish-wear shows how far attitudes have come.

Unexpected textiles and textures
In 2020, we’re playing with unusual fabric choices and juxtaposing hard and soft textures by incorporating lace, mesh and various finishes of faux leather. We’ve added a croc print and paired it with eyelash mesh. The result is a fashion-forward update of some of our most popular designs.

Sweet, but not too sweet
The overall trend in lingerie, and in fashion in general, is toward the feminine and romantic. We’re putting our own spin on this trend by taking traditionally romantic styles and fabrics and adding unexpected elements, turning sweet basics into surprisingly seductive styles. Lace teddies with open bottoms, backless panties, open cup lace bras – the woman who wears these, wears them with a single purpose in mind.

More accessible price points
We’re always on the lookout for materials that look great, feel great and are easy to care for, without being prohibitively expensive. A lower price point makes it easier for customers to explore their different fantasies.

Unapologetic sexuality
Best of all, in 2020, female sexuality is front and center. Women are feeling free to own, explore and share their pleasure, and this is a trend we hope has staying power.

The classics are always top sellers, no matter the time of year. Teddies, bustiers, multiple piece sets, and anything with stylish patterns will be in for 2020. Trendy cuts like Deep V, crotchless crop tops and mini dresses, along with colours that stray from the norm like wine (maroon), neon green, neon blue, and navy blue, will all be in demand for 2020. Examples are:
Baci Deep-V Lace Teddys
linky and seductive, this sexy teddy is designed to accentuate all of your assets. Featuring a daring open cut front, open-crotch design, and slinky straps, this lacy stunner is sure to become a quick favorite. Sinfully available in sheer ebony black or lavender.

2 Pc Show Me Bustier & G-String Set
Playful ruffles add the only touch of innocence to this wickedly sexy bustier set. A mesh design with intricate lace panelling pairs perfectly with the attached garters. The showstoppers are the seductive open cup design and dainty g-string, both highlighted by flirt ruffles. Available in ebony black and wine.

3 Pc Lace Bra Garter Skirt & G-String Set
The transition from playful office professional to sexy seductress was never easier than in this flirty three piece set! Available in ebony black or tantalizing wine, the lace g-string, delicately designed lace garter belt, and stunning scalloped-edged bralette will amp the sexy up no matter what you’re doing.

With all the hype of Valentine’s Day, consumers everywhere are frantically looking for the sexiest attire to either wear for, or gift to that special someone, leaving many to wonder what trends are popular for 2020 or what styles may be most flattering for which body type. At the end of the day, intimate apparel is a very personal choice so it is important for consumers to select pieces that feel most comfortable to them or their partner, but for those who are feeling overwhelmed, or for retailers looking to further educate their customers, here are a few pointers on updating a lingerie wardrobe with this year’s latest trends.
This year fabrics are subtle and classic but important in selecting an elegant look. Silky stretch satins and lightweight stretch microfibers are very popular because they are super soft and comfortable but are also very sexy. Delicate eyelash laces are continuing to gain popularity as previously forecasted and laces in general are becoming finer and richer looking with raised satin threads to create luxurious textures. On the trendier side flocked or embroidered barely there stretch nylons are also going strong. Look for bold patterns or a contrasting pop of colour on a neutral base. Keep in mind monochromatic colour schemes are easiest to pull off in most cases, whether it be a neutral shade or a bolder hue.
Uncomplicated fabrics make navigating more interesting silhouettes simple. For tops and teddies, we are still seeing a large demand for both halter and plunging necklines both with and without wires. We are also finding different versions of cut-away cups and strappy details to be very popular. Customers of all sizes need not shy away from these daring silhouettes as they can be flattering on many cup sizes. For bottoms we are still seeing consistent demand for high waisted and high-leg silhouettes and of course anything crotchless is always a go-to.
When purchasing online or as a gift it can sometimes be difficult to determine which silhouettes are going to be most flattering. Additionally, fitting a lingerie style isn’t always as simple as corresponding body measurements to a size chart, so even the savviest customer may still struggle.
Generally, in this case, it is best to avoid a lot of structure which can be difficult to fit without trying on individual pieces. Fortunately, over the last year or so we have noticed a huge trend toward less structured lingerie. Comfort is at the forefront and many consumers are finding that some of the sexiest pieces are slinky and easy to fit. One size fits all type of pieces are great for this reason. They typically offer an ample amount of stretch but most importantly this sizing technique takes the guesswork out of ordering the correct size. One size fits all pieces come in just about every style from bralette sets to teddies to babydolls and everything in between.

In the past one common misconception about one size fits all garments is that they look cheap and could sometimes come off as tacky but today that could not be farther from the truth. Many companies, including Coquette, are making one size fits all garments out of the same luxurious fabrics as their range sized pieces and manufacturing with the same quality of workmanship. A lot of thought goes into features like adjustable sliders and additional hook and eyes to ensure a better fit for everyone. This trend is also very beneficial for retailers making it easier to stock stores and avoid wholes in size runs which would otherwise result in lost revenue.
This year for the Main 2020 collection Coquette is launched four new full range lines designed to give retailers something to merchandise for each season; a delicate eyelash lace bridal line with some styles also offered in black, a velvet flocked mesh line with a darker strappy feel to market during the colder months and a vibrant blue line anticipated to make waves for Spring and Summer. Of course, a Coquette collection would not be complete without a line in their bestselling Merlot shade. Silky satin and sheer nude nylon create the perfect balance of romantic and sexy that is very alluring. New accessories range from bra sets, to chaps, to stockings to an impressive new line of dazzling pasties. In addition to the Main collection Coquette will also be launching a seductive line of boxed lingerie items in March of this year.

Fantasy Lingerie

Flowers AND diamonds? Yes indeed! The HB/HP901- rhinestone is a soft cup bra & panty set crafted from sumptuous floral lace and adorned with detachable rhinestone chain details. Hook & eye closure on the bra and a matching, cage-style gartered panty. Once you find the Diamond in the Rough, you’ll never let it go. Our Hanging collection is constructed with rhinestone bling trim detail. A trend transitioning from shiny sequins to blingy diamond details. Each trim detail features a lobster claw which can be easily detached from garment for washing or a traditional lingerie look.

Indulge in the Satin Doll dressing robe fashioned with smooth black satin. The HP904-robe silhouettes is cut to rest high on the thigh, this opulent robe comes with a belted waist and belled sleeves. The back features a unique floral applique pattern layered over an illusion mesh material, adding a finishing touch to your nightwear. The robe silhouette is a universally flattering shape which can easily be taken from the bedroom to the streets. Layer over your day outfits or your intimates; makes this style a hyper-versatile piece to add to any wardrobe collection

This bralette and tap panty FL2903-lounge lingerie set has just enough contrast between the Winterberry accents and the luxurious drape of black satin for a perfect balance. This blissfully comfortable set features a bralette with adjustable straps and hook & eye closure. A coordinating flutter tap panty features detachable garters to combine comfort and seduction. With the popularity of loungewear sets, Fantasy Lingerie offers a provocative collection from the Premiere line. The stretch satin fabric, adjustable straps, and removable garters allow for lounging around the home while keeping it sexy.

The B517-Garter Set 3-piece set has an adjustable strap bralette, garter belt and matching full-back panty made from a floral pink lace that’s so invigorating that it can only be described as Electric.
Neon colors brighten up a predictable color palette usually used with intimate apparel. New color hues with vibrancy modernize traditional lingerie sets. Fantasy Lingerie offers a variety of designs in these glowing hues.

The V730-Vixen Babydoll 3-piece set includes a strapless leopard print and black mesh tie-back babydoll, matching double strap g-string and lace-up choker… meant for when Wild Thoughts get the better of you.
Fantasy Lingerie adds a wild edge to their Vixen collection. Animal prints are the most sought after print based on trend predications for the New Year. These prints have no become the new normal that they can be easily mixed with other colors/solid pieces for a fresh look that’s tied together.

The SF901 Floral Lace Bodystocking is a footless bodystocking and unique in its own way with keyhole back detail and lace trimmed neckline. With vintage styling from the 90’s becoming a popular fashion trend, we have seen a comeback with 90’s style boudoir hosiery with our Sheer collection of bodystockings. One-piece hosiery designs have been worn on favorite US celebrities on the red carpet and at nightclubs. These form fitting silhouettes make a bold sexy statement on all body types.

Marc Dorcel
Strapping is one of the biggest trends of 2020. It may not be so comfortable to wear, but it is for extreme seduction. Every woman will find a model which fits her and every lingerie brand has adopted this trend.

It’s the sexy substitute to bra. Keep an eye out for these styles this season.

Bodices and Emerald green
It’s a shimmering color that suits dark skin very well. It goes well with satin and colours like black and grey.

Midnight blue
Sophisticated and romantic, midnight blue makes a significant presence. It’s an inspiring colour, inviting to dream and fantasize. Blonde women wear midnight blue very well.

Obsessive Lingerie
Obsessive is a sexy lingerie brand which has been on the market for 13 years. Our lingerie is bought by couples who are in love, are cheerful and creative, funny and playful, enjoy spending time together, enjoy life, are open-minded and brave – all over the world. But Obsessive isn’t just lingerie. Obsessive brings positive emotions and a message for couples: together is better. Obsessive shows how to fight against boredom and routine in the relationship. It’s a colourful and joyful brand, full of humorous communication and playfulness.

ORION Wholesale
Some of our standout 2020 styles are listed below:
Bustier with Waist-High-Briefs from Abierta Fina
Sensual satin bustier with slightly padded shelf bra and adjustable strap details including adjustable collar. With semi-transparent lace inserts and a lacing below the breasts at the front, complemented by a rhinestone ring.
Bondage Body with Hand Loops from Cottelli Collection Bondage
A sophisticated combination of shiny wetlook and transparent powernet
This black bondage body has a ring in the middle, small zips over the cups and an inviting 2-way zip that goes over the crotch and stops at the top of the buttocks. This body is definitely more than just a sexy piece of clothing because there are 2 loops at the back, which means that your partner can restrain you making you completely helpless.

Bra Set from Cottelli Collection Lingerie
Sensual underwired bra made out of floral lace with decorative rings and adjustable straps in the cleavage area. The adjustable bra straps have beautiful lace details that go over the collarbone and connect to a wide collar.
Body with Zipper by Cotteli Collection Party
Body that can be opened in a matter of seconds. High-necked, bordeaux-coloured body with a black 2-way zipper that runs from the neck through the crotch and stops at the top of the buttocks.

Crotchless Body with Suspenders from Cottelli Collection Lingerie
Stunning body that can be worn in four different ways. Red body made out of soft, stretchy powernet and delicate lace. The lace cups and one pair of straps can be removed, leaving only a shelf bra.
Bra Suspender Set from Cottelli Collection Bondage
Beautiful longline bra with removable cups, adjustable straps in the cleavage area and a choker. The matching suspender belt has an eye-catching design with a strap that has a decorative ring at the front. It also offers adjustable suspender straps and removable handcuffs with hook and loop fasteners at the back. Briefs with press studs that go over the crotch and stop at the top of the buttocks.

Rene Rofe & Pink Lipstick
Colour Story: We’re introducing jewel tones for 2020 to expand upon lingerie’s stubborn insistence on black, red and pink. Just think of jewel tones as rich, sophisticated versions of your favourite go-to colours. Red becomes Sangria. Blue becomes muted Teal. These warm shades compliment a wide range of skin colours and add some much-needed variety to the lingerie spectrum.
New Patterns & Textures: Our 2020 range explores new patterns and textures, with bold new geometrics and uninhibited animal print mashups. A proprietary seamless heart jacquard is that basis of our V-Day ready see through tube dress, and our new strappy footless bodystocking features an all over leopard texture.
Walking on the Wild Side: 2020 might be the most risqué lingerie year yet, with styles that are skimpier and more transparent than ever. These revealing pieces make for great layering when paired with streetwear. Under jeans, with a miniskirt, or under a flowing tank these seductive styles transform any outfit into a focal point.

Shirley of Hollywood
Shirley of Hollywood celebrates over 70 years of service to the lingerie trade. Family owned and operated in Los Angeles since 1948, offering sensuous lingerie with innovative top-quality corsets, sleepwear and playwear, in gorgeous fabrics with wonderful finishing touches. Intimate Attitudes, setting the standard for curvy full figure lingerie, with emphasis on fit, sizing to 3X, and up to 6X on some best sellers. HOT Lingerie & Hosiery, all the Shirley quality in one size fits most packaging to heat up the romance. KOY by Bodyshotz, for your mix-and-match dancewear and rave-wear needs.

New 2020 Shirley of Hollywood Big Book premiered in January with one trend continuing strongly for us, open cup shelf bras and play sets. We have added several new shelf bras to our tried and true best sellers. Here’s a little “peek”:
331 Scalloped Embroidery Shelf Bra with uplifting underwire support, adjustable straps and back. Colors: Black, Pink, Purple, Red, White. Shown with No. 622 Garter Belt and No. 10 Panty.
324 Chopper Bar Lace Shelf Bra with strategic boning for uplifting cleavage, adjustable straps and back.Colors: Black, Red, White. Shown with No. 10 Panty.
31420 Satin shelf cup bra and thong set with light foam padding. Color: Pink/Black.
31423 Powerful Fishnet over Clear/Silver lining BRA SET includes a super lifting and supportive Shelf Bra with underwired cups, adjustable straps and hook back closure plus a matching thong panty. Color: Black/Clear.
31150 Patent Leather Bra set and high waisted WAIST CINCHER 31438 with multiple supportive and slimming boning plus wide garter straps, zip side closure and waist whittling lace up back. Color: Black. Shown with No. 90013 stockings.

Lingerie As Outerwear
Lingerie as outwear has been a major trend for the past few years and will go on for upcoming years as well. The popularity of social media channels have grown massively and it’s common to show your outfit of the day. Of course, this outfit has to make heads turn. What better way to dress up an outfit, than combining it with some sexy lingerie?

The easy-to-wear stretchy fishnet lingerie styles are absolute must-haves for spicing up any outfit. It can be worn as a sexy little secret under a black dress, but also as part of a seducing festival or club outfit.
Shots’ upcoming Le Désir collection consists of 24 new affordable designs, varying from bodystockings, dresses, teddies and even a bra-set. The O/S styles fit up to European size 42, and some even go up to size 46. The new collection is photographed on Sephora Noori, this mesmerizing beauty has been photographed by Playboy multiple times. Party-girl Sephora got so enthusiastic for this collection she took samples with her to wear as sultry outerwear.

Le Désir hasn’t officially launched yet but already became very popular during the Erofame tradeshow at the end of 2019.

Men are stepping out of their comfort zone and are getting in touch with their inner sexyness. It’s becoming more common for straight men, and all men in general, to buy jocks, thongs, or even just a sexy boxershort or slip. This is a trend in itself, we see a massive growth in the demand for more sexy male underwear in all kind of stores.
As you may have noticed, Shots’ has invested a lot in its lingerie category by adding new brands, and even a whole new lingerie team. We’ve had major development and growth in the past year and this will be an on-going trend for 2020.

We now carry a wider selection of carefully selected third party brands. For 2020, Shots is focusing on the development of own brands. For this year we expect a growth of more than 250%. That sounds ambitious but with our big plans for 2020, we believe this can happen.

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