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Doc Johnson Dazzles 2017 July ANME Show, Wins Two StorErotica Awards

By on July 21, 2017

Doc Johnson unveiled a host of new products at the 2017 July ANME Show, amidst several of its powerful existing brands. The manufacturer debuted 29 new SKUs that meet increasing consumer demand for high-quality BDSM/Fetish items, premium silicone products, and smart, sleek, functional designs.

“In order to support the continued growth we’ve planned for the remainder of 2017 and going into 2018, we have moved toward an increasingly entrepreneurial approach to new product development, which not only speeds innovation, but also helps us put our retail and distributor partners first to deliver exciting, relevant new products that meet consumer needs and drive topline growth,” says Scott Watkins, VP of Sales and Marketing

“We’re in a period of very rapid change in the pleasure products industry,” said Doc Johnson COO/CCO Chad Braverman. “And, consumers are very clear about what they want: user-friendly products that deliver on value, quality and functionality, but at the same time they want more— more innovation, more functionality, more excitement. We’re putting our consumers at the center of our new product innovation by rapidly addressing evolving pleasure product trends and investing in areas that our consumers care about, including manufacturing more premium silicone products, continuing to focus on R&D and innovation, and creating more educational, valuable content around our various products and collections.”

Adding to the success of the ANME show, Doc Johnson was also awarded two prestigious awards at the StorErotica Awards ceremony which closed the second day of the show. Doc Johnson was awarded Pleasure Products Company of the Year, as well as Fetish Company of the Year for Kink by Doc Johnson.

Chad Braverman said, “What a fantastic event! I’d like to thank the entire Doc Johnson team for their tireless efforts and their determination, StorErotica for the esteemed recognition, and all of our friends who came to chat with us during the show. Being recognized for our growth is very rewarding and I personally thank our valued clients, staff and business partners who have all been instrumental to our success.”

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