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Doc Johnson’s American Pop Gets the Refinery29 Treatment in Second Video, ‘How Vibrators Are Made’

By on November 5, 2016

North Hollywood, Calif. – Hot on the heels of this month’s earlier Refinery29 video, ‘How Sex Toys Are Made’, Refinery29 has released a second video about Doc Johnson’s manufacturing process, entitled ‘How Vibrators Are Made.’

The newest video follows the making of Doc Johnson’s upcoming American Pop line at Doc Johnson’s North Hollywood campus.

“This kind of earned media coverage is still the gold standard when it comes to raising awareness and building credibility in the mainstream,” said Doc Johnson COO/CCO Chad Braverman. “We look at Refinery29 as one of the strongest brands reaching the millennial consumer today, and we’re very pleased with the results we’ve seen from these two videos. It’s clear that Refinery29 has helped create some Doc Johnson fans, and we are very grateful for their amazing work.”

Doc Johnson’s most recent feature on Refinery29 is the latest in a string of recent mainstream press for the company, which includes a full-length feature video on BuzzFeed, a two-page spread in Women’s Health Magazine, an interview in Forbes, and a product spotlight in Cosmopolitan that gave Doc Johnson’s OptiMALE™ Rechargeable Vibrating C-Ring the title of “Best Couple’s Toy”.

American Pop is slated for an early November release date.

View Refinery29’s ‘How Vibrators Are Made’ video here. View Refinery29’s ‘How Sex Toys Are Made’ here.

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