Envy Menswear a Hit at ILS

By on April 14, 2015
Mr Envy at ILS2015

VAN NUYS, CA – Envy Menswear was a hit at the Spring edition of the International Lingerie Show (ILS). Envy Menswear’s new male model Ajdin Sefer aka “Mr. Envy” was the talk of the exhibition, also featured in the grand product imagery outfitting the intimate, yet dynamic booth space.

Helle Panzieri, International Sales Director for Envy Menswear, said, “Ajdin made his ILS debut as “Mr. Envy,” and his presence was nothing short of a hit. Attendees had the opportunity to view our new items on a live fit model, who just happened to be the very person featured on the box — a special kind of circumstance. More than a few visitors even asked to take pictures with him!”

Envy Menswear showcased 20 new SKUs of stylish, comfortable, well-made male intimate wear, including everyday underwear, fashion intimates, and, set to ship down the line, sexy costumes.

Panzieri continues, “Having “Mr. Envy” at ILS allowed customers to really “see” the garments and get a feel for the direction the brand has taken. Preorders were through the roof, and we are so pleased that the public shares our excitement for this new phase of male intimates from Envy Menswear.”
The first release of 10 new styles of Envy Menswear is currently shipping and available to order from Xgen Products; the next 10 styles are set to ship in July of this year.

The semi-annual International Lingerie Show (ILS) is one of the largest exhibitions for intimates and dancewear in the world.

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