Fascinations Launches Advantageous Cooperative Advertising Program

By on July 10, 2015

Phoenix, Arizona,- Fascinations announced today the launch of a new first-class
Cooperative Advertising Program, giving manufacturer partners a cost effective way to build brand
awareness and maximize sales. Manufacturers will have the opportunity to share in comprehensive
regional campaigns or small promotional programs that fit the direction of the relationship. There are
many ways to benefit from this program including the manufacturer’s logo or brand message in; digital,
print, outdoor, television, radio and social media ad initiatives.

There are several investment options to fit any size partner. The program allows brands to pick the level
of ad frequency and reach based on a predetermined commitment packages. Each commitment level will
also present several marketing strategies from which to choose. Manufacturers will work closely with the
Fascinations Marketing Department to deliver the strongest marketing campaign; they have the
opportunity to proof creative and develop special offers within the campaign. The cooperative program
will give vendors profitable options, including the building of a new solid and loyal customer base.
Working alongside cooperative brands with this structured program guarantees media delivery and
product education to new and existing Fascinations’ customers.

“We are excited to roll out this program; with preplanning and post analysis aspects of this collaboration,
we are confident we will deliver effective sales results,” said Dustin Olive the Chief Operations Officer.
Fascinations, known as a trailblazer; feels this program will enhance the way the industry works together
to get products into the hands of customers. This cooperative program will aid in fruitful sales projections
and shine light on the specific brands Fascinations sells. This preconfigured and tightly structured
cooperative program will deliver marketing in the Phoenix, Colorado and Austin markets. “As part of the
long history of innovation Fascinations has built over the decades, the company is exploring another first
for its industry. The new cooperative advertising program should help propel not only the Fascinations
brand but should also drive increased demand and sales for the products of suppliers that participate. I
expect nothing but accelerated growth in sales volume as a result of this strategic move,” said Matthew
Owens, Chief Executive Officer of Owens Harkey Advertising, the agency of record for the Fascinations


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