JOYDIVISION Premieres XPANDER and Its Partnership with COSMOPOLITAN at eroFame

By on October 20, 2015

Hanover, Germany. – At eroFame in Hanover, the Hanover-based manufacturer JOYDIVISION again held visitors to the trade fair in thrall with its distinctive trade fair stall in its typically blue corporate colourway. In addition to the proven top sellers, such as AQUAglide, BIOglide, Soft-Tampons, etc., the JOYDIVISION team introduced the innovative XPANDER series and presented its cooperative alliance with COSMOPOLITAN by way of a high-quality pleasure products collection.

During the annual eroFame Oktoberfest event, part of the world’s largest industry event eroFame, JOYDIVISION, with the flash animation of its XPANDER T-shirts and its flashing, blue glasses, was hugely sought-after. “We expect the XPANDER to be snapped up just like the T-shirts that evening! We, along with the retail trade, are looking forward to the increase in sales. The numerous advance orders and, already, over 1,500 fans on Facebook hint at great things to come”, says Oliver Redschlag, Chairman of the Executive Board of JOYDIVISION international AG, delightedly about his innovative idea.

The response to the innovative XPANDER product series – a completely new generation of prostate stimulators – which, thanks to the innovative operating principle, makes it possible for men to enjoy sexual experiences of a very special kind, was overwhelming.

“We did not simply wish to extend the series of our successful Booster and Booster Pro prostate stimulators, but rather wanted to design a completely new kind of stimulator. With the XPANDER, we have succeeded in resolving the innovative backlog with regard to prostate stimulators and have developed an entirely new form of technology. “With the XPANDER, you will be able to significantly increase your turnover in the growing segment of male toys. Look forward to the top seller that is Made in Germany,” says Redschlag.

For more information on the XPANDER product series, please visit

A further highlight of eroFame was the first presentation of the COSMOPOLITAN collection.

“COSMOPOLITAN is a superb counterpart for us. COSMOPOLITAN encourages women to live out their sexuality. And in future they’ll even get the right products to help them do this. We are developing a comprehensive product roadmap with a global vision for sexual health and wellness in women. We are greatly looking forward to a productive and profitable partnership with COSMOPOLITAN”, says Redschlag.

The first COSMOPOLITAN products will be available on the retail market early in 2016 and will boost industry revenues.

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