JOYDIVISION to Exhibit at ANME Founders Show July 17 – 19

By on July 14, 2016

BURBANK, CA – JOYDIVISION’s North American division will exhibit at the semi-annual ANME Founders Show July 17 – 19. The world’s premier adult novelty B2B show, the ANME Founders Show represents the latest in the adult novelty and toy industries, featuring adult toys, novelties, lubricants, lingerie, and games.

The JOYDIVISION USA team will also be attending the 2016 StorErotica Awards, held at ANME on the evening of Monday, July 18. Recognizing excellence in the adult retail community, the Awards honor those in the brick and mortar storefront, distributing, and manufacturing levels. JOYDIVISION is nominated for Foreign Manufacturer of the Year; in addition, its newest generation of prostate stimulators, XPANDER, is nominated for New Product of the Year (International).

XPANDER is now available to ship to North American retailers; with its unique functionality, allowing it to reduce its size by 50% for safe and simple insertion, and then expanding fully to full stimulation size, no other product is available on the market like XPANDER. Be it used solo, or for an orgasm boost during couples play, the groundbreaking XPANDER literally folds and unfolds to provide new worlds of passionate sensation for all men, regardless of sexual orientation.

With a perfect balance between prostate, anal, and perineum stimulation, XPANDER comes in 3 styles:

• X2 (Sizes S,M,L): The Original XPANDER is the pioneer for prostate stimulators.

• X3 (Sizes M,L): An advanced stimulator, the special pedestal design with grip handle allows for pinpointed stimulation. Its 3-spoke technology also allows for an even more intense experience, all steered by body motion.

• X4+ (Sizes S,M,L): The addition of a vibrating bullet insert provides a next-level sensation to what XPANDER already provides, stimulating the prostate, sphincter, and perineum with vibrating waves of pleasure.

XPANDER is made from the patented, high-quality, medical-grade antibacterial coating Silikomed®, and, as a result, can be used with any personal / intimate lubricant, including water-based, silicone, and hybrid lubes.

“The unique XPAND technology is a true innovation to the male prostate stimulator genre of pleasure products,” says Bianca Kuennecke, Executive Vice President of JOYDIVISION USA. “We’re so pleased with the reception by our retail partners, both in Europe as well as the United States.”

Kuennecke, along with Senior VP of Sales and Marketing Marcus West, will be on hand to meet with North American retail partners. In addition to presenting the JOYDIVISION catalog of products, the JOYDIVISION team will launch multiple new retail planograms and marketing programs to assist their distributor and retail partners’ efforts.

“We are committed to cutting-edge marketing tools, which grow our businesses collectively,” says West. “By continuously working to build and develop tools, to help our partners expand our brand presence, and assist with consumer sell-through, we’re able to achieve this goal. We look forward to meeting with all of our retailers, as well as introducing our product line to new partners.”

JOYDIVISION will be located at Booth #L13 & L14 at the 2016 ANME Founders Show. Held at the Los Angeles Marriott Burbank Airport, the trade show is open to US- and Canadian-based manufacturers to showcase and sell products to distributors and retail buyers. For those interested in booking an appointment with the JOYDIVISION team, please email

Headquartered in Hannover, Germany, JOYDIVISION celebrated its 20th Anniversary in 2014 as a leading brand in the European market for sexual wellness products. Along with distribution networks in over 60 countries, JOYDIVISION established a fully owned subsidiary in Atlanta, GA, in November 2013. JOYDIVISION USA now distributes its line of sensual body massage oils and candles, lubricants, state-of-the-art vibrators, to the North American market, as well as its widely acclaimed Joyballs Secret Kegel exercisers, voted Best Female Product in 2013. For more information on JOYDIVISION USA, visit

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