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Kelly Sofferman – Executive Vice President – Sportsheets

By on February 5, 2025

Huntington Beach, CA — Sportsheets is proud to announce the promotion of Kelly Sofferman to Executive Vice President of Intora Inc., DBA Sportsheets. Since joining the company over three years ago as Brand Marketing Manager, Kelly has continuously taken on expanded leadership responsibilities, most recently serving as Commercial Director. In her new role as Executive Vice President, she will oversee strategic direction, operational management, and daily business operations to drive growth and innovation.

Under her leadership, Sportsheets has launched award-winning collections, strengthened partnerships, and streamlined product development to better serve customers. Her commitment to excellence, collaboration, and forward-thinking strategy has positioned the company for continued success.

“Kelly is a dynamic leader who has earned the trust of our employees, customers, and partners,” said Julie Stewart, CEO and Owner of Sportsheets. “Her ability to inspire teams, foster innovation, and execute with precision makes her the perfect person to help steer our company into the future. We are thrilled to see her take on this well-earned role.”

Sportsheets’ Regional Sales Representative, Julia Harney, also praised Kelly’s leadership, stating, “Kelly’s vision, dedication, and leadership have been truly inspiring.” She continued, “This promotion is so well deserved, and I can’t wait to see the incredible things she’ll accomplish in this next chapter. Huge congratulations!”

As Executive Vice President, Kelly will oversee all departments, ensuring alignment with the company’s goals, values, and long-term vision. Her focus will be on continuing to drive product innovation, expanding market reach, and leading the company into its next phase of growth.

www.sportsheets.com

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