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LELO Featured at Australia’s Next Up 2016

By on September 28, 2016

Melbourne / Australia, – Swedish designer adult lifestyle brand LELO participated in a road show in Melbourne, Sydney and Brisbane this month, organized by one of Australia’s largest distributor, Calvista.

Calvista has already inked a deal with LELO to exclusively distribute the manufacturers’ HEX™ condom to the Adult Industry in Australia and New Zealand, and their further support with Australia’s Next Up 2016 has shown great confidence they have in LELO as one of the foremost providers of pleasure products in the industry.

“Next Up 2016 was undoubtedly a great success and we are pleased with the support received from LELO who participated in their first trade show with Calvista,” said Roger Sheldon-Collins, General Manager. “We received overwhelming support from our customers for LELO’s products and positive feedback on the release of HEX condoms.”

Ealden Tucker, LELO Oceania Managing Director, commented: “In meeting with over 200 retailers, bloggers, sex therapists, relationship experts, event distributors and medical representatives, these events were an invaluable way to connect with LELO fans and forge relationships with new ones”

The crowd were blown away by the HEX™ concept, in particular the ‘condom burst’ comparison video. HEX™ received tremendous global support ― its crowdfunding campaign over the summer raised over $1M USD from 30,000 backers.

“The enthusiasm for LELO, both from those we’ve worked with already and those new to the brand really show that we’ve reached our goal of becoming the very best in the business, even with such new endeavors such as the HEX™ condom―and we’re very excited to show everyone what innovations are yet to come,” said Ealden Tucker.

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