LELO Launches 3 New Prostate Massagers

By on August 26, 2015

Stockholm/San Jose – LELO today announced the launch of not one, not two but three entirely new vibrating prostate massagers, offering the same kind of deep, considered satisfaction that the luxury Swedish designer brand has been offering to women for nearly 15 years.

The 3 new pleasure products for men are HUGO™, BRUNO™ and LOKI™, and LELO has released supporting materials to make sure both the customers and the retailers are well supported.

The products each offer something different: HUGO™ is the flagship product, featuring extreme power, 8 vibration settings and LELO’s exclusive remote control SenseMotion™ technology making it exceptional for coupled play. Available in Black, Deep Rose and Ocean Blue at lelo.com/hugo and all good retailers for $289 AUD.

BRUNO™ features the same power and shape, and has a simplified six function manual interface to offer hands-free pleasure. Available in Black, and Purple at lelo.com/bruno and all good retailers for $229 AUD.

LOKI™ features a handle so the user can manipulate the pressure and position for a more hands-on approach and comes in Federal Blue and Obsidian Black. Available now at lelo.com/loki and all good retailers for $229 AUD.

The HUGO™ and BRUNO™ boast intense dual motors, and all three products are 100% waterproof to a depth of a meter and USB-rechargeable.

These new prostate massagers represent a step forward not only for LELO, but for the male-focused pleasure market as a whole. By cornering the luxury segment of this ever-growing category, LELO establishes itself in new territory with a brand that consumers recognize and trust. With an international PR campaign kicking off to amplify the launch, HUGO™, BRUNO™ and LOKI™ will usher in a new standard of pleasure and innovation for men.

Global Marketing Manager Steve Thomson says: “We at LELO have long recognized that the male market was not being fully catered to, and that there was not just a demand for more luxurious prostate massagers, but potential for huge growth too. This market segment is much bigger and much more receptive than people realize.”

Retailers and distributors should contact sales@lelo.com to place orders and for more information.

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