LELO Partners with Tatum and Magic Mike Live

By on April 27, 2017

Stockholm/ San Jose/ Melbourne – LELO partnered with the launch of Magic Mike Live on Friday 22nd April at the Hard Rock Hotel and Casino in Las Vegas. The evening, prominently supported by LELO on the red carpet and beyond, was to celebrate the first of a new run of the show.

LELO was featured in the Magic Mike branded hallway, bringing it in line with the theme of LELO Magic. The partnership extended to some retail space after the show, for the excited crowds of viewers.

Steve Thomson, LELO CMO, said: “This was a huge opportunity for LELO, as our industry regularly encounters difficulty in our marketing channels. This kind of partnership opens up new chances to bring the LELO brand to a whole new and highly relevant market”.

Magic Mike Live is a 360 degree dance and acrobatic strip tease, featuring 13 of the hottest male performers in the world. With empowering themes and a real exuberance about the power of fantasy, the hit show has been receiving excellent reviews in preview showings. Now in its first run in Vegas, LELO is proud to be at the heart of such a fun a playful arena of sexual expression.

“We’re beyond excited to bring our show [Magic Mike Live] to life and are thrilled to partner with LELO to extend the experience beyond the stage”, said Brian Schopfel, Head of Marketing & Partnerships and Channing Tatum, creator and co-director of Magic Mike Live.

It’s another massive first for LELO and the industry.

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