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LELO Takes a Double Win at ETO Awards 2016

By on June 20, 2016

Stockholm/ San Jose, – Swedish design brand LELO this week collected a brace of prestigious awards from the UK’s premier adult industry celebration the ETO Awards, walking away with both Best Luxury Brand and Best Trade Marketing Award.

The ETO Awards are unique in that the finalists and winners are chosen by the public rather than industry insiders, making it a good reflection of the climate of the customers themselves.

And it’s not the first win for LELO at ETO. LELO has been recognized with at least one award every year for 5 years straight, and each is highly valued by the brand.

Equally valued is the support ETO gives to LELO and the industry as a whole in the UK.

“The ETO Awards are the biggest and longest-running celebration of everything we hold dear in the UK, and it’s always exciting to be nominated by the public. It’s a validation of the hard work we put in year to year,” says Steve Thomson, LELO CMO. “The Best Trade Marketing Award is really significant for us, as we’ve been working hard over the last few months to ensure our strategy was strong, and that we could reinvest in marketing and support. This win goes to show that we’re moving in exactly the right direction and it’s being appreciated.”

The awards came at the same time as the global launch of LELO’s latest product, the HEX™ condom.

Thomson said: “To be recognized as the best luxury brand at the same time as launching the most important product in our history was incredibly heartening. It’s a pleasure to have our heritage honored at exactly the same time that we’re looking to the future.”

Retailers interested in stocking LELO products should contact their LELO Sales Representative or get in touch via sales@lelo.com

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