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Like A Kitten Collab With System JO

By on October 7, 2025

Brooklyn Park, MN – Like A Kitten, the leading sex-positive wellness brand known for playful, empowering experiences, is thrilled to announce an exciting new collaboration with JO, a trusted innovator in high-quality, body-safe lubricants and intimacy products.

“Sexual wellness starts at the beginning of your self-care journey—not decades later,” says Natalie Annis Co-Founder of Like A Kitten. “Including JO H2O in every Cock-A-Palooza package empowers customers to experience safe, pleasurable exploration from day one.”

This collaboration offers a strategic merchandising opportunity for retail partners. By including a foil packet of JO H2O in every Cock-A-Palooza package, retailers can present the product as a premium upsell, encouraging customers to explore the full Like A Kitten collection. Displaying full-size bottles of

JO H2O alongside the line not only enhances the customer experience but also drives incremental sales and product discovery.

“At JO, we believe pleasure should be playful, inclusive, and celebrated at every stage of exploration. That’s why this partnership with Like A Kitten is such a natural fit. Cock-A-Palooza is bold, colorful, and a little over the top in the best way possible. Pairing it with our JO H2O, our top-selling water-based personal lubricant, makes it easy for everyone to explore, experiment, and enjoy themselves with confidence, no matter what kind of fun they’re into.” — Timothy Ferencz, Director of Sales, North America, JO.

www.likeakitten.com

www.systemjo.com

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