Lovehoney Awarded for Innovation for the Second Consecutive Year

By on September 3, 2021

Bath, UK – Sexual happiness and wellbeing brand, Lovehoney has retained its title of ‘Innovation Champion Of The Year’ at the 2021 National Retail Awards, commending the company’s continued innovative work in the Australian market. 

Run by the National Retail Association, the award recognises an Australian retailer that embraces innovation and has successfully implemented a new and innovative strategy over the past 12 months. 

The reigning champion pipped retail giants Cotton On, start-up fashion brand Vivra, Upparel and charitable organisation Salvos Stores to the post to claim the title. 

Rob Godwin, Director at Lovehoney Australia, comments, “Wow. We are both humbled and delighted to win this award again. I’d like to pay special thanks to all involved in striving to push our industry forward, and champion change. From our suppliers and partners, to our customers for believing in our brand. This is a reflection of the amazing effect and dedication of everyone, globally and domestically, from the Lovehoney family. I am forever proud to be part of this amazing business.”

Since launching in Australia in 2013, Lovehoney has become the leading online retailer for sex toys and adult products. The brand was selected as a finalist for three award categories – ‘The Innovation Champion Of The Year’, ‘Medium Retailer of The Year’ and ‘Online Retailer Of the Year’ and was the only adult company to be shortlisted within any category.

This is the first award for the brand as part of the Lovehoney Group after the company merged with WOW Tech earlier this year to form the world’s biggest sexual wellness company. 

Godwin continued: “There are many exciting projects and innovations to come for Lovehoney Australia and The Lovehoney Group as a whole – watch this space for the NRA’s 2022!”

The NRA awards celebrated the best of retail, recognising businesses and individuals across Australia that have demonstrated outstanding achievement and have made a significant contribution to the industry.

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