Lovehoney Crowned Best PurePlay Retailer at ORIAs 2020

By on November 27, 2020

Bath, UK – Global sexual wellness brand Lovehoney has been crowned the ‘Best PurePlay Retailer’ at this year’s Online Retail Industry Awards commending the company’s continued success in the Australian retail market. 

Run by the Online Retail Industry Association, in conjunction with Australia Post, this year the awards took place online with the winners announced via a virtual awards ceremony on Thursday 26 November 2020. The awards recognise businesses that are making waves in the online retail space. Previous winners were Showpo, Booktopia, and Appliances Online.

The Best Pureplay Retailer celebrates the Australian retailer who has demonstrated best practice in merchandising, service, functionality and customer experience over the past 12 months. 

Rob Godwin, Director at Lovehoney Australia, comments, “We are thrilled and honoured to win Best PurePlay Retailer award at this year’s ORIAs, and I would like to extend a big thank you to our customers, suppliers and our team at Lovehoney, without whom it wouldn’t have been possible. 

“It’s absolutely wonderful for the adult industry to be recognised alongside major mainstream retailers including The Iconic, Esther & Co, Koh Australia, and Ettitude, at such a prestigious awards ceremony. We hope this is the first of many awards for Lovehoney at the ORIAs. 

Since launching in Australia in 2013, Lovehoney has become the leading online retailer for sex toys and adult products. The brand was selected as a finalist for “The Best Pureplay Retailer” and was the only adult company to be shortlisted within any category.

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