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Lovehoney launches Official Fifty Shades of Grey Red Room Collection

By on January 10, 2015
shades grey redroom

Leading pleasure products manufacturer and retailer Lovehoney is set to unveil the latest in its line of official Fifty Shades of Grey merchandise at the upcoming ANME convention in Los Angeles.

The Official Fifty Shades of Grey Red Room Collection includes 10 limited edition pieces inspired by the upcoming Fifty Shades of Grey movie, released February 13. The luxurious range comprises of a blindfold, paddle, cane, crop, flogger, wrist cuffs, ankle cuffs, spreader bar, mouth gag and hog tie, handcrafted from top quality leather and retailing between $75 and $150. All the items come with luxury branded dust bags and leather tags. The bespoke pieces will available from distributors from February 2015.

“This luxury range of leather bondage equipment is inspired by what Christian Grey has in the Red Room in the Fifty Shades of Grey movie and has been designed with author E L James,” says Richard Longhurst, co-founder of Lovehoney. “It’s the real deal for anyone who wants to recreate the scenes that they’re going to see in the Fifty Shades of Grey movie. It’s a collection truly fit for a billionaire.”

The Official Red Room Collection can be viewed on the Lovehoney booth in the Tent Area of the expo, alongside the company’s huge selling Fifty Shades of Grey Official Pleasure and Sensual Care Collections. The company is also debuting official instore Point of Sale kits featuring branded Fifty Shade of Grey door hangers, window decals, slat wall displays and more.

Lovehoney and sister company Coco de Mer are listed as official suppliers to the legendary Red Room in the film’s credits. “As manufacturers of the only official Fifty Shades of Grey Pleasure Products we were delighted to supply Universal with products for the Red Room” says Longhurst.

To add to the excitement, Lovehoney is nominated for 11 XBIZ Awards including International Pleasure Products Company of the Year and Marketing Campaign of the Year for The Official Fifty Shades of Grey Pleasure Collection. The prestigious XBIZ Awards ceremony takes place on January 15 in Los Angeles.

ANME, the world’s largest adult B2B show, takes place at the Los Angeles Marriott Burbank Airport, Los Angeles on Jan 12-13 and will showcase the very best the pleasure products industry has to offer.

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