By on July 1, 2015
Magic Silk

Magic Silk entered the scene in 1992, and had an immediate and dramatic impact on the intimate apparel industry. Since then, it has steadily grown in stature and become one of the most recognizable and respected brands in the business. Magic Silk were recently honoured at the Xbiz Awards in January, receiving the award for the Lingerie Company of the year. Magic Silk is the sister company to Male Power, a venerable name in men’s underwear since the 1970s.

Male Power was the brainchild of Sam Baker, who began designing and manufacturing products in his factory in 1974. Since Sam’s retirement, his son Jeffrey Baker has expanded the company and also went on to establish Magic Silk, moving both companies to the same building in 1999.  Based in Hauppauge, NY, USA, Magic Silk has 33 employees with approximately 1,000 SKUs under Magic Silk and approximately 2,000 SKUs under Male Power.

Under brand names such as Exposed, Lust, Cheap thrills and more, Magic Silk and Male Power offer a broad array of products including underwear and lingerie, dancewear, partywear, costumes, fantasywear and fetish. While the garments have many different textures and designs that cater to a wide variety of tastes, all share certain characteristics that are intrinsic to the company. When a consumer purchases a Male Power or Magic Silk product, they know that it will offer cutting edge fashion and design, superb fit to emphasize the bodily contours, incredibly soft comfort and stretchability, high quality and durability plus tremendous value.

But the companies are much more than their products. They hold to a philosophy of business that emphasizes complete customer appreciation and satisfaction. Jeffrey Baker’s credo has been that “our success is built on your success.” Mindful of this, Male Power and Magic Silk offer world class packaging and promotional materials to ensure maximum visibility and sales. They provide polite and helpful customer service from their experienced, well-informed and capable staff. And they promise lightning fast shipping so that the merchandise will be there when it’s needed.

Garments from the two companies are available worldwide, and many, in fact, reflect a distinctly European design influence. The Silk Knit line from Magic Silk is an ultra-sexy collection of underwear and loungewear, available in eleven styles and three bold colors: Black, Red and Cobalt. In the company’s grand tradition, it combines trendy style, great fit and exceptional comfort, at a very reasonable cost to the consumer.

Many dazzling new collections are being released every season. The creative minds at Magic Silk and Male Power never rest, providing top selling products that deliver complete customer satisfaction. Visit their websites at and to view the entire range.



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