Mainstream Media Turns to JIMMYJANE with the Release of Fifty Shades of Grey

By on February 25, 2015
Jimmyjane CBS

San Francisco, CA – Following the release of three new items, Jimmyjane continues to bring pleasure products into the public conversation with unprecedented mainstream media coverage. With Fifty Shades of Grey shining the spotlight on pleasure products, press turned to Jimmyjane for commentary and context on the films impact on the industry.

Jimmyjane’s President, Robert Rheaume, spoke to CBS This Morning, in a lengthy segment that aired to a national audience. Other leading publications, including The New York Times, AdWeek, and USA Today also turned to Rheaume for commentary on the film’s cultural impact and consumer trends.

“It is a pivotal time for the industry, in which sexuality has been taken out of the shadows and become a part of the daily conversation,” stated Rheaume, “Jimmyjane has always aimed to create approachable, quality, body-safe products that invite new audiences to explore and enhance their sexual wellbeing and relationships. This film has given consumers and media alike, permission to embrace sexual exploration unlike ever before.”

The release of Fifty Shades of Grey comes on the heels of three, timely new product releases from Jimmyjane, including the FORM 5 Waterproof Rechargeable Vibrator, HELLO TOUCH X and the “A Darker Shade of Sexy” Set of luxury fetish accessories, specifically designed for the films audience. Jimmyjane’s HELLO TOUCH X was one of just two sex toys highlighted in a full page feature in WIRED Magazine’s first ever Sex Issue. The leading tech connoisseurs at Gizmodo stated, “The Best Sex Toy Ever Invented Just Got Kinkier.” Mainstream media embraced the new items, using the film as an opportunity to expand their sexuality content. Jimmyjane’s award-winning product line appeared in Valentine’s Day round-ups and feature stories across the web including Elle, Marie Claire, Forbes, Huffington Post, Refinery29, MSN, New York Magazine, Vice, Maxim, and more. Giuliani Rancic shared Jimmyjane’s AFTERGLOW Candles on her personal site, following an appearance on E! News in which, the celebrity host and style expert raved about the candles.

“It is always an honor to be featured in the press,” continued Rheaume, “When the Fifty Shades of Grey book was at its peak, in the summer of 2012, Jimmyjane saw a 40% increase in YOY sales online. The real story is the cultural shift and openness from consumers towards our products, and the category as a whole. The film has been a catalyst for media discuss the broad spectrum of sexuality, and we are very grateful to be a part of that conversation.”

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