Paradise Marketing Introduces K-Y LOVE Pleasure Gel for Couples

VISTA, Calif.- Paradise Marketing has introduced to the adult market K-Y LOVE, a new collection of personal lubricants designed to enhance intimate sensations in a unique way. Available in Sensuality and Passion varieties, new K-Y LOVE is available to adult retailers from Paradise Marketing and supported by a multi million-dollar mainstream ad plan that will propel it to the top of the intimate enhancement product category.

K-Y LOVE Sensuality intensifies couples’ intimate connections with a captivating sensation that can be felt from the inside out. Similar to a tingle but not quite a sizzle, this unique sensation grows more intense with friction and helps deepen sexual satisfaction for both partners. The result is a pleasant and fulfilling experience that brings couples closer every time.

K-Y LOVE Passion helps users explore their intimate desires with an exciting formula that cultivates a strong intimate bond with warm, nurturing sensation that builds with friction. Most effective when used with a partner, K-Y LOVE Passion inspires men and women to get creative and explore each other’s passions as a couple.

Each variety is supported by a mainstream-heavy campaign boasting TV, print, online and multimedia advertising designed to bring customers into adult stores with intent to buy, making K-Y LOVE a must-have for the complete lubricant merchandiser.

“K-Y has mastered the art of creating sensation-enhancing personal lubricants that inspire couples to share satisfying and exciting experiences together, and K-Y LOVE is the latest innovation to come from these experts,” Paradise Marketing President Dennis Paradise said. “K-Y is a trusted and top-selling brand that men and women have trusted for decades, and new K-Y LOVE caters to contemporary couples seeking an upscale upgrade to their bedroom essentials. We anticipate these SKUs to rise to the top of the personal lubricant best-seller list quickly and perform quite well in the adult retail space.”

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