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Perfect Fit Brand CEO Steve Callow to Speak at Adult Novelty Expo

By on January 11, 2017

LAS VEGAS, – Steve Callow, President and CEO of Florida-based men’s sexual health products company Perfect Fit Brand, will be participating in a panel discussion on Thursday, January 19 at the upcoming Adult Novelty Expo in Las Vegas. Dubbed “the CES of sex toys” by Wired magazine, the trade-only show for pleasure product professionals takes place at the Paradise Tower in the Hard Rock Hotel & Casino, and will be restricted to trade attendees.

“I’m thrilled to be part of this panel; I’ve seen many strategies in play to address the needs of these communities, and clearly there isn’t one ‘right’ way,” says Callow. “The changing landscape of retail in general, as well as the emergence of brands like ours, which don’t identify as gay or straight, yet play well into both markets, make for new challenges for the retailer.”

Callow will be participating in “I’m Coming Out“ panel from 11am – 12pm at Festival Hall C near Paradise Tower, which discusses marketing to the LGBTQ community. “Marketing sex toys to the LGBT consumer poses an interesting set of challenges,” reads the panel description. “Retailers need to gain understanding about everything from gender pronouns to sexual preferences, and all points in between. Panelists discuss how sales personnel can create inclusivity and an educated, safe space for LGBT consumers to shop comfortably, both online as well as in brick-and-mortar retail stores.” Berman will be joined by Coyote Amrich of Good Vibrations, Sarah Sloane of Sloane Consulting, and Stephanie Berman of Berman Innovations. The panel will be moderated by Anne Hodder.

Continues Callow, “Perfect Fit strives to reach the distinct and individual needs of our customers; for the LGBT community, that means being conscious of our communications, from branded materials and product design to our customer service interactions. We’re proud to be one of many leading the charge into greater inclusivity of consumer marketing and LGBT cultural competency in marketing and sales in the sexual health realm. I’m grateful for the opportunity ANE has provided us in sharing our expertise and company standards, in an effort to help elevate the LGBT consumer experience in adult novelty and sexual health.”

For the entire Adult Novelty Expo seminar schedule, visit http://www.noveltyexpo.com/seminars

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