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pjur 30-Year Anniversary at XBIZ Retreat

By on June 11, 2025

Wasserbillig, LU – Global intimate wellness brand pjur made a strong impression at the recent XBIZ Retreat Trade Show in Miami, honoring its 30-year anniversary with a bold blend of legacy and innovation. 

Visitors were greeted with a glowing pjur fabric light box, a 30-Year Anniversary roll-up banner, and INFINITY floor stickers guiding them through a thoughtful display of the full product line.

The exclusive B2B event proved to be a high-impact platform for pjur to connect with key retail and distribution partners while spotlighting its latest launches, including the new, innovative WOMAN Lust line launch and refreshed strategic marketing campaigns for 2025. To mark the occasion, pjur curated a visually striking in-room showroom with product-forward design, led by Senior Territory Manager and pjur Team Lead, John Marinello. 

The spotlighted stars of the showroom were:

  • pjur WOMAN LUST & pjur WOMAN LUST INTENSE
  • pjur INFINITY silicone-based & pjur INFINITY water-based
  • pjur AQUA Aloe Vera

Set atop sleek side tables and illuminated by Philips Hue spotlights, the showroom displays were designed to engage, inform, and impress. The central table presentation of pjur LUST grabbed attention, while the branded Nespresso Iced Coffee Station and 30-Year Anniversary cupcakes added a memorable hospitality touch.

In a branded tote, each buyer received a celebratory Anniversary Gift Box, featuring a curated selection of bestsellers and branded goodies.

To celebrate its 30th anniversary, pjur rolled out a robust series of exclusive B2B and B2C promotions across key product lines at the XBIZ Retreat — including the Med line, INFINITY (Canada), and Anal line — alongside gift-with-purchase offers and partner-exclusive bundle giveaways.

Retailers responded enthusiastically to the promotions and the refreshed product visuals, with many praising the sleek new labels and enhanced POS support, including inflatable displays, acrylic testers, and sachet samples.

pjur also offered a preview of its plans for ANME July 2025, where new product launches will continue to support the brand’s mission of offering premium intimacy solutions with a commitment to quality, safety, and style.

“XBIZ Retreat was the perfect stage for us to celebrate our legacy and energize our retail partners about what’s ahead,” said John. “The response to our pjur WOMAN Lust and INFINITY lines, anniversary promotions, and fresh branding has been overwhelmingly positive.

www.pjur.com

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