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pjur Celebrates 30th Anniversary in Spain

By on October 3, 2025

Wasserbillig, LU – On the occasion of its 30th anniversary, pjur expanded its partnership with Dreamlove in Spain through an exclusive POS campaign. In selected stores, eye-catching promotional materials ensured prominent placement and highlighted both the anniversary and pjur’s premium quality.

Mario Romero, CEO of Dreamlove, commented: “It is an honour for us to celebrate 30 years of innovation and quality with a brand like pjur. Our cooperation reflects a shared vision: supporting retailers with the right tools and strengthening the visibility of premium brands in the market. Together we aim to bring even more value to our partners and customers.”

Exclusive Anniversary Raffles for Trade and Consumers

The pjur Anniversary Gift Set, comprising pjur ORIGINAL (100 ml) along with a complimentary pjur AQUA (30 ml) in exclusive packaging, was showcased in stores on custom-designed posters. In addition, visitors received sachet cards as a tangible reminder of the brand’s quality and tradition.

The two international raffles, running until the end of 2025, were also promoted: In “Celebrate & Win,” end consumers have the chance to win one of five cash prizes of €3,000 each by sending a birthday message to pjur. As part of “Support & Win,” retailers who actively promote the campaign with POS materials can win one of five cash prizes of €2,000 each.

www.dreamlove.eu

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