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Sportsheets Changes the Conversation – Authenticity, Racial & Sexual Diversity

By on June 27, 2018

Huntington Beach, CA – As Sportsheets® approaches our 25th Anniversary, we are preparing to reveal a re-imagined version of our company, and we are very lit up about it. With a fresh new logo and deeper, more connective conversations with our retailers, we are more focused than ever on promoting honest diversity. Sportsheets® headquarters has also had a complete office makeover, from stunning colors that flow with neutral tones and modern aesthetics that match the Sportsheets® brand perfectly. In the next few years, you will see some of the most beautiful packaging we’ve ever done. The entire team is working day and night to bring the ‘new face’ of Sportsheets® to fruition in time for the ANME show.” said Julie Stewart, President of Sportsheets®.

“You can expect the same high-quality products with a wider appeal and a deeper sophistication, that offers more diversity. From our models to our messaging, from our packaging to our advertising, it’s no longer business as usual. It’s time for a ‘new’ conversation, and we’re ready for it. Our customers talked, and we listened!” John Turi, Marketing Director, said.

This companywide change naturally resulted in a Sportsheets® logo redesign as well. The font is bold and modern. Stylish colors were chosen for their gender-neutral balance. The new brand symbol represents ‘infinite connection’ and ‘self-unity’. Welcome to the next phase of Sportsheets®.

www.sportsheets.com

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