The better DRM that is no DRM

By on December 18, 2014
xvid DRM

New technology recently launched by Xvid Solutions binds any video content to its individual viewer through an on-the-fly generated invisible, forensic watermark. Clips and films are no longer just copies but valuable personalized originals that reveal any illegal uploader with pin-point accuracy.

Xvid AutoGraph automatically embeds a unique watermark into streamed or downloaded online video. The digital signature carries a customer-ID tag, acting as digital DNA that becomes an invisible but integral part of the video content itself. Hidden in every single video frame, it cannot be removed and is only extracted when needed to uncover, identify and expose an illegal uploader.

Watermarked video files are effortlessly created in real-time whenever a copy is viewed or downloaded, without affecting the video’s perceived visual quality. The hidden ID tag watermarked into the video will survive even sophisticated removal or masking means, including video filtering, format conversions, size and quality changes – all processing steps that are also common e.g. with spreading copies through tube services.

Fair use for the consumer remains unrestricted – just opposite to traditional and widely disliked DRM schemes. This includes portability and playability of the AutoGraph-protected video files on any kind of device or platform as protected files remain conventional video that do not require any special hard- or software for playback. Autographed files play when and wherever consumers want them to, with no prior registration, key exchange, special player or online connection needed.

“Existing DRM doesn’t prevent illegal copies, it just prevents sales by pushing customers to look elsewhere for DRM-free content.” says Michael Militzer, inventor of the popular Xvid video codec and co-founder of Xvid Solutions. “In today’s world where small, independent artists depend entirely on the success of their online sales but are hit hard by illegal file hosts paying incentives to pirate even the smallest, independent releases, it is time for something new. Something that is balanced, efficient and affordable and that does not criminalize the large majority of honest and loyal users like DRM does. So we came up with Xvid AutoGraph, a passive protection that just individually tags each video, turning every video copy into a valuable original.”

Xvid AutoGraph is available as a cloud-based web service as well as an on-site deployable software appliance. AutoGraph video protection is highly scalable and applicable to all video related business models. Authors and content owners who feel affected by online theft are invited to visit for more information or to contact Xvid Solutions for a private demo and a first-hand experience of the effectiveness of this new technology.

About Xvid: Xvid Solutions is the company behind the groundbreaking open source Xvid video codec. Founded by the key engineers that invented one of the world’s most popular video codecs, the company today has ventured into a quality portfolio of video compression related software and services.

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