Touch by Swan Steals the Show at ANME

By on July 19, 2017

Running from July 16th to the 18th, the ANME Founders show just finished wrapping up another successful show in Burbank, California.

With the biggest names in the adult novelty industry, ANME is a popular destination attracting people from all over the world looking for the hottest, newest products. BMS Factory, a show regular, was there with one of their biggest and best product showings in years.

Touch by Swan took centre stage with incredible feedback from everyone who saw it. Touch carries many of the great features that makes Swan products so popular, including its intense PowerBullet vibrations, stunning designs and soft, smooth silicone. What makes Touch by Swan unique, is its responsive touch control which allows the user to control its vibrations and rotations, by simply swiping a finger over it. Touch will launch later this summer with 3 designs both offered in Purple and Teal.

Swan Squeeze Control also features its own intuitive technology which makes it simple for the user to control the vibrations of their Swan – simply by squeezing. With the slightest touch, Swan Squeeze Control begins to vibrate. Keep squeezing to increase the vibration or soften the squeeze to lower it. This collection also allows the user to create their very own vibration in Mimic Mode.

Pillow Talk, described by some as “best in show”, is another new product line made for those looking for a quality product without the luxury line prices. It consists of 3 inviting shapes, 2 unique colours and a luxurious look complete with Swarovski Crystals, all at an affordable price.

Commotion, boasting a powerful combination of vibrations and prominent beads under a silky silicone finish, launches with 2 designs. Each one has something completely unique to offer. Samba creates a brand-new rhythm with its rippling pleasure system generating waves up and down the shaft and comes with a new triple touch clitoral stimulator. Rhumba has multiple beads dancing up and down the shaft and is accompanied by a rabbit style clitoral stimulator with long ears to keep contact with the clitoris at all times.

Simple & True, the newly rejuvenated collection of quality, affordable toys and accessories, the award-winning PalmPower Massager, Wonderlust, Swan Wand and 2 new Swan Special Edition designs for the worldwide market (including North America) were also shown this year.

For more information about BMS’s exciting product collections and to see its new summer catalogue, visit

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