Tour de Male Roadshow Kicks off Today with System JO, Boneyard and Magic Silk

By on November 6, 2019

Los Angeles, CA – System JO, Boneyard and Magic Silk have combined forces to launch the first-ever all-male product-focused roadshow tour. The first leg of the tour de male focuses on the Southwest Region of the United States, and kicks off today at County Line in Odessa, TX. Trainings include information about the products to provide associates and management with fresh and insightful talking points with the focus on impacting more lucrative and meaningful conversations with consumers.

This tour de male is all about offering in-person training to prepare for seasonal traffic, but also to highlight new products and surprises around the corner. We plan to keep it fun and show our appreciation for the dedicated sellers by providing product samples and assist with merchandising suggestions to increase stores’ bottom line and overall basket size. It’s a great opportunity for stores to beef up their men’s line; a significant category that is enjoying a massive amount of growth and consumer interest. The benefit of this partnership highlights cross-sale opportunity and add-on potential as we highlight the bigger picture of how it all flows together for the best experience possible.

“We are excited to try this new concept within the Southwest Region” Says JB. “It’s a win-win for stores, because not only do they get the most current information about consumer trends within the male category, but they save on time and money – reducing labor hours significantly with the trifecta presentation.” JB continued, “The ROI of in-store trainings is invaluable. Being able to train on new products in person and provide one on one sales coaching is the reason why our industry is growing so fast. Adding in the educational element that we provide for our clients, helps when speaking with customers to ensure a relationship that will help keep a business growing for years to come”.

Other than Odessa, the tour will visit over 20 retail stores in Dallas-Ft Worth, Austin, Houston, and concludes with a consumer event at Adam & Eve in Oklahoma City where customers are invited to meet the vendors, see the latest products in the male category, and win prizes from the vendors. The event is on Wednesday Nov. 30th from 7:30 – 9:30pm and there will be food and beverages.

We know that this will be of great value to stores and plan on adding new regions to the tour within the coming months; stay on the lookout for your area to be on blast.

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