Womanizer Selects BBDO Berlin as Worldwide Lead Agency

By on April 19, 2018

Berlin, DE – Renown Ad and Media Agency BBDO Berlin is celebrating a special account acquisition.

The agency is the new and first worldwide lead agency for the premium sex-toy manufacturer, Womanizer. The decision was made following a pitch. The mandate encompasses all aspects of marketing communication – including product launches.

The company Womanizer can look back on an impressive story of success thus far. Founder and inventor Michael Lenke brought the revolutionary sex toy with innovative, patented Pleasure Air Technology for women onto the market in
2014, simultaneously creating a lifestyle product. Since then, more than one million Womanizers have been sold, and they can be purchased in more than 50 countries.

“BBDO Berlin won us over with their understanding of our brand and the sector, a holistic, modern and internationally-orientated market brand strategy, as well as enormous creativity”, says Thuve von Bremen, Director for Sales & Marketing at Womanizer. “We are really looking forward to working together and to the resulting projects.”

“It is almost exclusively women who work for our new client. For this strong team, the question in the foreground was, “How do you advertise with sex, when everyone else advertises with sex”, says Franzis Heusel, Managing Director of Consulting at BBDO Berlin. “Our future campaigns will show that we have found a convincing answer for the target group of women” , says Alexandra Schöne, Account Director at BBDO Berlin.

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